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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion. 6sense, ... of email for B2B marketing and sales teams. 6sense’s acquisition of Saleswhale, an AI-driven email ... Addressing demand from financial services, manufacturing, and health and life services verticals. Executing ...

    David Rowlands - 20/01/2022 - 14:46

  2. Much like comedy, good B2B marketing comes down to timing

    identifying factors (unified IDs, IP addresses, single sign-on apps, etc) which provide B2B marketers ...

    Jon Clarke - 24/01/2022 - 10:22

  3. Why you need emotional marketing in 2022

    on more levels. For example, an informative email is less likely to create your intended ‘buzz’ than ...

    David Rowlands - 20/01/2022 - 08:51

  4. How chatbots can enhance your ABM strategy

    face-to-face meeting (not an email), social media message or voicemail — to engage a potential buyer. Marketing ... chatbots to connect emails and ads, social media and other marketing touchpoints to intelligently routed ...

    Justin McDonald - 19/01/2022 - 09:16

  5. Five ways AI impacts demand generation

    for an email address or survey responses, you can be sure that your audience won't get bored before making ... the around the clock care that prospects need. AI-powered chatbots, voice support, email delivery systems ... or email opens instead of checking every little detail. Enter AI. It can process volumes of data sets 24/7 ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. Improving CX with revenue enablement

    via email, phone calls, in-person meetings, and ticketing systems is now expanding into Slack ... and I agree. My perspective is that we should not be looking at individual emails, phone calls, etc. We should, ...

    Adam Mincham - 10/01/2022 - 09:12

  7. Practical magic: Cooking up a potion for success for your ABM programme

    and introduce the concept of ABM value exchange. Elise recommended drafting an email for your sales VP to send ... in the sales deck? If so, why isn’t it there, and do you need to address it? You shouldn’t feel scared to raise ...

    David Rowlands - 07/01/2022 - 09:03

  8. Designing a digital marketing strategy

    that is social media, content or email marketing, paid advertising or search engine optimisation. As more ...

    Daniela fernandes - 07/01/2022 - 11:32

  9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    and cold email strategy. Have customer testimonials on your brochures and your website. The influence ... It saves your entire communication history with the customer as it connects with your email and enterprise ... Other automation initiatives include: Automation of email prospecting using personalisation tools. Use ...

    Richard Conn - 07/01/2022 - 12:30

  10. Establishing the right goals in 2022 for small businesses

    including their website, emails, and verbal and digital communication.  Prioritizing a customer’s experience ...

    Rebecca Grimes - 20/12/2021 - 12:14


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