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  1. Super-charged lead generation: How to drive more ROI from your marketing

    completion or email.  Moneypenny data has shown that 69% of people won’t leave a voicemail, so if your team ...

    Kate Cox - 24/08/2021 - 15:37

  2. What do hybrid events actually look like in the future?

    nature means we check emails or get a drink in between sessions, and just don’t use the facilities ... sales emails won’t work. They will need to segment their targets and get to know them to understand what ... in their online offering, but it remains a challenge. For instance, human nature means we check emails or get ...

    Kavita Singh - 19/08/2021 - 10:42

  3. Can marketing automation support employee wellbeing?

    use in our email marketing. It’s time-consuming and frankly, boring. According to this study, boredom ... is both completely correct and handled compliantly. 2. Automated email sequences vs. manual email workload ... sequences of emails that trigger based on pre-set dates or prospect behaviours. This certainly beats having ...

    Tom Ryan - 10/08/2021 - 17:05

  4. 8 marketers share their B2B marketing predictions for the rest of 2021

    platform, from CMS to email editor, from design file to your customer’s mobile app. Marketers need ... the teams are organised and how they organise their work. So, for me, addressing these areas will be a huge ... platform, from CMS to email editor, from design file to your customer’s mobile app. Marketers need ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  5. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    in email, programmatic display advertising and LinkedIn. DR: And how can B2B organisations utilise ... and finally lead them towards solutions that only your company can address. DR: So, that’s the context, ...

    David Rowlands - 06/08/2021 - 11:18

  6. Straight line to concentric circles – The complex world of B2B buying in 2021

    presence, their playbooks, their sales pitch, and their solution. The messaging must be clearly addressing ...

    Satish Sadasivan - 04/08/2021 - 10:56

  7. What can community marketing bring to the table? with Zapnito's Charles Thiede

    bring to the table that other traditional forms of marketing (email, social media, direct mail, etc) ...

    Kavita Singh - 13/07/2021 - 10:30

  8. What makes good marketing automation in 2021?

    your email lists can be extremely beneficial if you’re looking to create more relevant and bespoke ...

    Kavita Singh - 02/08/2021 - 11:36

  9. Three psychological pitfalls marketers should avoid in 2021

    Creative Customer experience Email Master- Strategy & Evolution A year in quarantine has ... the communication altogether. Data from Acoustic’s  analysis of email marketing  from January to May 2020 reinforces ... that emails with “ An important message from our CEO”  piqued curiosity but did not incite action ...

    Norman Guadagno - 20/07/2021 - 11:06

  10. 7 inbound marketing tools in B2B marketing you should be using in 2021

    so the platform can provide you with the direct phone numbers, email addresses and social media ... social media, email and SEO. Kate Cox, CEO of Moneypenny, said: “Marketing teams often spend ... to garner insights. It’s also an ideal tool for email marketing with its personalisation options and various ...

    Kavita Singh - 15/07/2021 - 11:29


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