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  1. News: European startup Templafy raises $60m

    presentations and emails. Naveen Hariprasad, VP of Marketing ofTemplafy said: “Templafy’s recent $60 million ... performing business content, from presentations to documents and emails, to drive value for businesses. ...

    Kavita Singh - 21/06/2021 - 13:39

  2. The death of third-party cookies

    of questions you can create to make sure you’re addressing the disappearance of third-party cookies: What ...

    Kavita Singh - 23/06/2021 - 12:08

  3. Ignite London 2021 on-demand

    enquires email: Keynotes Brand and content strategy Insight and intelligence Growth ...

    scotty - 21/06/2021 - 13:35

  4. Awards case study: Learn how the bcm agency won the award for ‘Martech transformation/acceleration project of the year’

    materials and construction. Specific issues or challenges to be addressed Modern day marketing has seen ... – for CRM, email automation platform, lead tracking functionality, social media and sales platform. Crystal ... and email elements. Cognitive Professor and Non-Exec Director – overall process. The investment ...

    Kavita Singh - 22/03/2021 - 17:45

  5. Award case study: Find out how twogether won the Gold for our new category, ‘Best use of martech for brand building’

    company  O2 are a leading UK mobile network provider. Specific issues or challenges to be addressed Meeting ... lead gen/display Twitter Email AudioTo meet their objectives, they had to react quickly, adjusting,and ... third-party sources. Business performance O2 had mainly been using email as their main channel. The analysis ...

    Kavita Singh - 22/03/2021 - 17:13

  6. Why your martech is failing (and how to fix it)

    There are currently around 8,000 martech solutions on the market, from email marketing and analytics tools to CRM ... mundane, everyday marketing tasks- like personalising each email or publishing the same social post across ... using an email marketing product, for example, you should be able to see which of your subject lines ...

    Kerrie Malone - 17/06/2021 - 12:51

  7. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    most annoying is the pushiness of some B2B marketing tactics. This is predominantly email driven ... – I get emails that basically say, I’m not sure why you haven’t responded to my last four emails, I’m very ...

    Kavita Singh - 18/06/2021 - 11:52

  8. 7 predictions for B2B customer experience in a post-pandemic world

    be addressed promptly. The McKinsey study found that 90% of B2B decision makers expect the remote and digital ...

    Ryan Higginson - 17/06/2021 - 14:26

  9. Here were some key diversity themes we discussed at Ignite USA

    to prioritise employee well-being, marketers can use this momentum to start addressing these issues. Tokenism ...

    Kavita Singh - 17/06/2021 - 09:56

  10. How we’re going to address the diversity challenge

    approach as it develops. I would personally welcome dialogue or suggestions about this to my email address ... here in the B2B marketing industry, and we’d like to work with the industry to address it. ... but it is a realisation that what we’ve been doing isn’t sufficient to address a societal problem which will only ...

    Joel Harrison - 07/07/2020 - 09:45


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