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  1. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    to be meaningful- essentially leading the way you do business. And once your brand truly embodies its purpose, ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  2. What makes good marketing automation in 2021?

    automation goals a success. Peter says: “Your marketing automation strategy should embody your lead ... strategy should embody your lead to revenue process. You can go buy the software, you can go buy ...

    Kavita Singh - 02/08/2021 - 11:36

  3. Awards case study: Learn how Publicis Sapient won out for ‘Best brand initiative’

    and I think it really embodies the whole company, because it has the elegance of an agency, the playfulness ...

    Kavita Singh - 02/06/2021 - 14:28

  4. How the pandemic has underlined the importance of brand purpose

    into an organisation’s foundations and embodied by its people. COVID-19 has made brand purpose all the more relevant. ...

    Annabel Rake - 04/01/2021 - 14:37

  5. Transformation acceleration, and the challenges for B2B Marketing Leaders

    ahead for everyone. 10.  Execs must embody transformation If the company needs to change (and what ... company doesn’t these days?) the board’s actions are critical in delivering that change. They must embody ...

    Joel Harrison - 17/05/2020 - 20:40 - 1 comment

  6. The age of experience: Defining ABM’s new era

    inspiration. The messaging must derive from your insights, which the look and feel must embody in a vibrant, ...

    Renaye Edwards - 04/11/2020 - 14:16

  7. News: Widen appoints Deanna Ballew its first chief innovation officer

    who’ve grown up seeing too few women in C-suite roles. Deanna embodies the spirit of Widen, and we would ...

    Kavita Singh - 24/09/2020 - 09:57

  8. Is your brand purposeful enough?

    to align and embody brand purpose. What to do if your brand purpose sucks and no-one is listening. Sign me ...

    Jason Taylor - 26/05/2020 - 13:03

  9. Why global horizons have never been more important for B2B Leaders

    and grow together. 9. Walk the walk, and practice what you preach Think inside-out. You need to embody ...

    Joel Harrison - 05/05/2020 - 07:36

  10. Why internal marketing is just as important as external marketing

    as an afterthought. You can't just stick your values on the wall: your people have to embody them. The bigger ... come apart. But even with embodied values, a balanced structure and active, engaged team leaders, ...

    Daniel Andrews - 24/02/2020 - 15:11 - 1 comment

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