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  1. How to: Approach a brand strategy

    to embody these key qualities, you can transform your business into an industry-leading brand. The following ... there are more than a few common denominators. And by striving to embody these key qualities, you can transform ...

    Alex Clarke - 08/03/2016 - 09:21

  2. NEWS: Kate Howe named MD of gyro London

    recent gains internationally are the embodiment of how much our global ideas shop has grown in stature.” ...

    Jessica McGreal - 02/05/2014 - 11:48

  3. Awards case study: How Oliver created a buzz for its Manchester office through a live-event lock-in

    an option, but Oliver wanted the activity to embody its philosophy of going beyond convention. The target ...

    Paul Snell - 09/02/2017 - 14:00

  4. Infographic of the week: The Internet of Things (IoT)

    coined in 1999 by British entrepreneur Kevin Ashton (although reports vary), IoT embodies ...

    Alex Clarke - 24/03/2016 - 11:34

  5. How to: Live your company brand

    To do so, all decisions should embody a business’ values from the outset to ensure everything ... an organisation’s people. They have to embody and project company values whether they are dealing directly ...

    Alex Clarke - 07/10/2015 - 09:20

  6. How to: Use social listening to enhance customer experience

    on Facebook. This embodies the attitude needed for great customer experience on social media. In the end, ...

    Alex Clarke - 31/08/2016 - 15:05

  7. NEWS: Truphone partners with Volvo Ocean Race

    a truly global event that embodies the spirit of passion for innovation and performance- values which ...

    Jessica McGreal - 11/06/2014 - 12:09

  8. NEWS: Ford Retail launches ad campaign to promote TrustFord

    highlighting how they embody the company’s values of trust, honesty and transparency. The use of real staff, ...

    Jessica McGreal - 03/06/2014 - 18:43

  9. BRANDING NEWS: Ricoh presents Roger Federer with fans’ award

    about imagining new possibilities to change businesses for the better.  Roger Federer embodies ...

    Gemma Huckle - 09/11/2012 - 14:52

  10. Marketing and Music: Modern Techniques for Promoting your Work

    campaigns that cost nothing. Her appearance at the 2011 Paris Fashion Show embodied this approach, ...

    Laura Cole - 12/08/2015 - 12:42

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