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  1. How Stakeholder Perception can Help Change Brand Perception

    was building a Customer Experience Centre, a living embodiment of their brand, values and history, where ...

    Jo Upward - 14/10/2014 - 09:35

  2. Campaign of the month: UBS redefines brand image through personal focus

    embodiment of UBS’ new direction – bold, visionary, and human. Her portraits are unique, personal ...

    Alex Clarke - 06/10/2015 - 09:51

  3. Case study: Capgemini grows employees’ social authority

    within the business. The initiative had to empower them to really embody the group’s motto of ‘People ...

    Hanne Knuyt - 08/07/2015 - 09:26

  4. 5 rules for stress-free content marketing

    in a way that embodies your brand and be consistent. 3.  Set fire to silos        Content is often grabbed ...

    Caspian Woods - 03/10/2013 - 14:58

  5. B2B sponsorship: Is it worth the investment?

    rather than ‘sponsorships’. This is embodied in EY’s agreement with the Tate. Masters explains: “It’s ...

    Alex Clarke - 21/10/2015 - 14:11

  6. Engagement evolution and the power of digital in the NFP sector

    change in the third sector. The key principles of flexibility and collaboration embodied by Agile ensure ...

    Benno Wasserstein - 09/06/2015 - 14:12

  7. The evolution of the consumer-brand relationship and how to avoid extinction

    In a bricks-and-mortar store, your physical staff give your business a ‘face’ and embody your brand. Online, creating ...

    Peter Mühlmann - 14/07/2014 - 16:01

  8. How to: Get customer segmentation right

    the chances are that this embodies the majority of competitor strategies, meaning the achievement ...

    Hanne Knuyt - 23/04/2015 - 11:47

  9. Further thoughts on The Evidence- Marketing is collaborative

    a policy and rule book. It needs HR to attract, retain and develop people that embody the brand; it needs ...

    Graham Wylie - 12/05/2013 - 11:09

  10. The New Newsroom For Brands

    in a timely, engaging and consistent manner and embodying other important principles of great publishing ...

    Sabilah Eboo - 24/03/2015 - 10:43

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