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  1. CASE STUDY: HP uses social media to out-do competition

    performance and reliability. Superhero mascot Mr Z was intended to embody these characteristics ... and reliability. Superhero mascot Mr Z was intended to embody these characteristics and communicate them ...

    a12admin a12 - 14/05/2008 - 00:00

  2. CAMPAIGN OF THE MONTH: The FT gets interactive for an international reach

    this yet. Rob Grimshaw, managing director of FT.com, commented, “FT Graphic World embodies how the FT, ...

    Anonymous (not verified) - 08/05/2012 - 12:46

  3. Work Social – The possibilities are endless

    a more inventive, value added and prosperous place, your intranet should be the very embodiment ...

    Joe Hale - 04/03/2013 - 18:13

  4. BRAND MAKEOVER: Tru

    step to drop the ‘phone’ to focus on just ‘Tru’; the embodiment of the promise to our customers. ...

    Anonymous (not verified) - 10/05/2011 - 10:03

  5. 10 YEARS OF B2B: Road to revolution

    ‘Head for business’ can also be seen in hindsight as the embodiment of an era of excess – which we’re ...

    Jessica McGreal - 03/06/2014 - 10:38

  6. Six lessons rebranding EnergySys taught me

    for the record, the values we wanted our new design to embody were: Young Vibrant Quirky Different Fun Modern ...

    David Petherick - 26/04/2012 - 10:43

  7. CASE STUDY: 'IBM Seer 2.0' for IBM

    as a result of the Wimbledon SEER activity. Itreally has embodied everything we want ‘SmarterPlanet’ ...

    Jason Taylor - 14/11/2011 - 14:49

  8. CAMPAIGN NEWS: HP takes workstations to infinity and beyond with superhero brand mascot

    to embody these characteristics and communicate them to the creative community. The idea for the campaign ...

    a12admin a12 - 13/07/2009 - 00:00

  9. NEWS ANALYSIS: The secret to Eddie Stobart’s success

    strategic planner at IAS B2B Marketing, says, “Edward Stobart was successful because he embodied the two ...

    Paola Bonfanti - 06/05/2011 - 12:08

  10. LEGISLATION UPDATE: What does the new law on behavioural advertising mean for B2B marketers?

    of the key issues you should consider. The law – then and now Current law is embodied in the UK under ...

    Paola Bonfanti - 11/04/2011 - 15:34

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