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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    unifying principle of your brand, how can MM not impact absolutely everything you do? Employ MM to align ... not be obvious, but tech and brand have fought, and are still fighting, common battles. I have recently been ... insight, a greater, final reason for brand and martech to join forces in these common, shared struggles? ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    employed for message development, while SDT is most commonly applied to effecting social and behavioral ... to signal the correlations of both disciplines and their common sources of motivations, we will identify ... the correlations of both disciplines and their common sources of motivations, we will identify the three categories ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Gilroy

    and marketing teams, to a set of common objectives, within our proven framework for success. Our insights-led, ...

    Daniela fernandes - 19/11/2021 - 14:11

  4. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    not employ all the help you can get? This is the third of a three-blog series of MM. Blog one details ... business-building and differentiating! The new goal: To employ your motivation stack as the unique model for fully ... memories. With the motivation stack as the common thread throughout, think of your media as one campaign, ...

    Sue Mizera - 13/10/2021 - 09:49

  5. Four tips and tricks to think differently about content management and improve digital experiences

    own technology, siloed asset management systems can arise. And because assets are commonly shared ...

    Kieron McCann - 10/11/2021 - 14:59

  6. Universal identity resolution is a myth. It’s also a bad idea

    practical application of a common identity solution is damned to some form of a circular firing squad. ...

    Ray Kingman - 05/11/2021 - 09:31

  7. Approaching a new CMO role: An interview with Eric Schou

    partners.” What strategies and tactics do you intend to employ to do this? ES: In my career, I’ve learned ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  8. Taking the pulse of your brand and communications

    neuroscience techniques. Although less common in B2B, B2C businesses are flocking to neuroscience ...

    Mercè Cozens - 27/10/2021 - 09:57

  9. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    that champions SMEs by giving them all the HR, employment law, health and safety tools and support they need ... of a button and access to employment law experts 24/7.  Rebecca McEwan, business development manager ... an award-winning people management software company that champions SMEs by giving them all the HR, employment law, ...

    Lucy Gillman - 07/10/2021 - 17:26

  10. How to develop more effective alliance partner sales tools

    They frequently use common sales tools, such as brochures and sales presentations amongst many available other ... joint sales tools to promote and sell their complementary solutions. They frequently use common sales ...

    Rod Griffith - 06/10/2021 - 12:01

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