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  1. Why increased customer privacy provides an opportunity for marketers

    The impact of increased privacy Open data to keep lists clean and deliverability metrics in good place has ... open emails won’t necessarily be removed from marketing lists as marketers won’t have access to open ... to affect inbox performance. Inbox performance As a brand, if a contact never opens any of your emails, best ...

    Sam Holding - 26/01/2022 - 10:07

  2. How to bridge the sales and marketing alignment gap – once and for all

    – and prioritise it for your business. Ensure an open dialogue between the two departments, where you can discuss ...

    John Cheney - 17/01/2022 - 10:01

  3. Five ways AI impacts demand generation

    being in use for decades, AI has only recently been employed in B2B sales and marketing. Lead generation ... or email opens instead of checking every little detail. Enter AI. It can process volumes of data sets 24/7 ... their mail-open rate and what they usually do in reaction. The more interesting or valuable the content ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. 10 lessons learned after 10 years of modern selling

    approach opens up new and exciting customer bases and perspectives. Now is the optimal time to innovate, ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    the world opened up a little, it was inevitable people would feel braver about next steps in their career; ... ‘filling roles’ – for me it is about specialist skills and talent, and making sure we are open minded ... onto staff in a dynamic market? I would say that leaders need to remain open about what is possible ...

    David Rowlands - 17/12/2021 - 15:04

  6. Christelle Fraysse on the importance of a solid CRM system

    important to start with an open dialogue between the two departments and create a culture based ...

    David Rowlands - 16/12/2021 - 12:19

  7. Six B2B industries that should be leveraging marketing automation

    to candidates and employers. Trigger nurture comms and follow ups based on employer engagement. Understand ...

    Tom Ryan - 14/12/2021 - 08:58

  8. The big lie of thought leadership in B2B

    target clients whenever they open their laptops, their mobile devices or type in a search.  One ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    not employ all the help you can get? This is the third of a three-blog series of MM. Blog one details ... business-building and differentiating! The new goal: To employ your motivation stack as the unique model for fully ... will drive brand messaging and development as well as the types of activations you employ ...

    Sue Mizera - 13/10/2021 - 09:49

  10. Annabel Rake on the importance of sustainability in marketing

    the importance of brands showing humility: “getting comfortable with being open and saying that you might ... on their sustainability strategies and goals. Once more, taking an honest and open approach is the name of the game here. ...

    David Rowlands - 02/12/2021 - 08:50


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