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PROFILE: Peter Hambly- Director of Marketing & Communications, Carbon Trust
medium employed by the Carbon Trust: much emphasis is placed on DM, the Internet, PR and events. ...
a12admin a12 - 20/08/2006 - 00:00
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PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor
in his progression in marketing, and could be employed to benefit the industry at a wider level. He ...
a12admin a12 - 28/02/2005 - 00:00
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PROFILE: Mark Allatt- Global Brand Director, Deloitte
employers of graduates. The role that a strong, clearly-defined and consistently expressed brand has played ...
a12admin a12 - 15/04/2007 - 00:00
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PROFILE: Jacqui Kean- Brand Marketing Director, The Economist
like the classic, 'Learn to count'. Related articles Employment benefits- 02-01-08 Or use ...
a12admin a12 - 30/05/2007 - 00:00
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PROFILE: Pamela Edmond- Marketing and Communications Manager, BOC International
such competitor, whom she was employed by for a further 18 months. Despite being apparently well established ...
a12admin a12 - 01/07/2006 - 00:00
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Why marketers should employ the back-to-basics approach
It is widely recognised that B2B marketing has a number of inherent differences from its B2C counterparts, largely due to its complexity: complex products, complex markets, complex decision-making processes and complex routes to market. This is often refl ...
a12admin a12 - 05/10/2006 - 00:00