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  1. A how-to-guide to make a successful B2B podcast

    of their employer’s connections with innovative companies and how it is being portrayed to the outside world. However, ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  2. Is poor employee experience holding back your sales and marketing team?

    of white-collar pros, this meant a combination of employment policies, your workplace, your manager, your ...

    Steven Cozens - 05/04/2022 - 14:15

  3. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    yet. Having previously ‘done’ podcasts at his previous employers, Dan ran a pilot at Blick Rothenberg ...

    David Rowlands - 19/04/2022 - 14:29

  4. Three tactics to beat the B2B sales talent crisis

    with their employer with 52% of employees reporting that they did not receive any training during the height ... to stay with their current employer if they offered more skills and training. Amid the current sales ...

    Shabri Lakhani - 09/03/2022 - 14:33

  5. Four steps to selecting the right companies to target with ABM

    regardless of the strategies, tactics or channels you employ. This will improve your conversion ratios ...

    Feroze Engineer - 13/04/2022 - 08:36

  6. How to implement inclusive email signatures in the workplace

    of their identity – feels supported and respected.  A recent study revealed the first year of employment is critical ... that companies that encouraged disclosing pronouns led to more positive attitudes towards their employer, as well ... of the employer to encourage people to use more inclusive and gender-neutral language when communicating ...

    Maria Dahlquist... - 11/02/2022 - 08:59

  7. News: Monthly roundup of new hires in B2B

    to employers for a sense of belonging and psychological safety, feeling valued, having trust, and having ...

    David Rowlands - 31/03/2022 - 10:32

  8. The Great Customer Resignation: Is AI the key to holding onto your customers?

    challenge for brands fighting an onslaught of forces including supply chain disruption and employment ...

    David Rowlands - 14/04/2022 - 08:18

  9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    Achieving customer centricity and intimacy is never easy. Both B2B and B2C employ (usually one of) two ...

    Sue Mizera - 25/04/2022 - 09:55

  10. News: The Marketing Practice announces US expansion plans with the acquisition of 90octane

    by The Marketing Practice in 2021.  The combined Group now has a turnover of over £70m, employing over 400 people ...

    David Rowlands - 18/02/2022 - 16:35


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