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  1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    Achieving customer centricity and intimacy is never easy. Both B2B and B2C employ (usually one of) two ...

    Sue Mizera - 25/04/2022 - 09:55

  2. Why businesses need to take a scientific approach to sales

    benefits for both the employer and the employees. If businesses fail to encourage employees to learn ...

    Shabri Lakhani - 24/02/2022 - 10:29

  3. Three lessons B2B can learn from 2021

    underpinned by a team that has been trained and supported by their employer. There’s no time like the New Year ...

    Dustin Deno - 14/02/2022 - 12:34

  4. News: New hires in B2B

    experience will be invaluable as we look to reach even more employers and achieve our aim of making financial ... employer- whether they have 50 or 50,000 employees- should be able to provide sought-after benefits which ...

    David Rowlands - 31/01/2022 - 11:53

  5. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    Employ predictive analytics to identify which prospects are most likely to buy and target them ...

    Satish Sadasivan - 07/03/2022 - 09:45

  6. International Women’s Day: A collection of reflections

    viewpoints. Employers are listening. Here at NI, we’re not only working towards equality in the workplace ...

    David Rowlands - 08/03/2022 - 13:00

  7. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    that champions SMEs by giving them all the HR, employment law, health and safety tools and support they need ... of a button and access to employment law experts 24/7.  Rebecca McEwan, business development manager ... an award-winning people management software company that champions SMEs by giving them all the HR, employment law, ...

    Lucy Gillman - 07/10/2021 - 17:26

  8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    easy. Both B2B and B2C employ (usually one of) two methods: branding or CRM.   1. For over 20 years, ...

    Sue Mizera - 22/02/2022 - 12:26

  9. Six B2B industries that should be leveraging marketing automation

    to candidates and employers. Trigger nurture comms and follow ups based on employer engagement. Understand ...

    Tom Ryan - 14/12/2021 - 08:58

  10. Five ways AI impacts demand generation

    being in use for decades, AI has only recently been employed in B2B sales and marketing. Lead generation ...

    Satish Sadasivan - 14/01/2022 - 09:00

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