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  1. Agile marketing can be your enabler of opportunity

    that’s just plain wrong because agile marketing: Knocks down barriers to sales by removing buyer ...

    Steven Cozens - 12/10/2021 - 10:45

  2. News: Supplier ecommerce sites are failing B2B buyers

    of ecommerce sites are underperforming, causing significant and frequent disruption to buyers. 52% of ecommerce ... that many suppliers didn’t have the scalability needed for this wide scale shift. 11% of B2B buyers ... are reporting errors daily. 37% of B2B buyers have reported errors with online orders at least on a weekly ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  3. Approaching a new CMO role: An interview with Eric Schou

    observability). To enable this level of transformation, most IT teams have migrated some aspects ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  4. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    or service when buying from a business. A further 36% of B2B buyers said they have pulled out of a purchase ... service is typically associated with in-person interactions for B2B buyers, more than a quarter (26%) ... Susanne Rönnqvist Ahmadi, commented: “Companies selling to B2B buyers often fall into the habit of seeing ...

    David Rowlands - 20/10/2021 - 11:33

  5. Kate Owen on how multifaceted ABM can be applied across higher education

    ABM strategies will really help enable us to do this.”  Tactics and tech when taking a multifaceted ... multi-channel marketing campaigns and ‘integral’ personal buyer journeys, which have been created to “make sure ... in the education sector, a sphere which faces multiple, alternative buyer journeys that need to be considered ...

    David Rowlands - 19/10/2021 - 16:26

  6. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    Customer experience Sales and marketing alignment Master- Growth Innovation Sales enablement ... Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement ... and customer success partners. Organisations can directly import enablement packages of content, tools ...

    Lucy Gillman - 01/10/2021 - 12:37

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    long-term outcomes. To achieve the full potential of what technology can enable, it has to be based ... waiting for you.  Imagine, marketer, that you have enabled your consumers and customers to make their own ... be customer, buyer and brand-focused, not tech, sales or product-focused. It will be human to the core. It will ...

    Sue Mizera - 13/10/2021 - 09:49

  8. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    a premium for their services.” Self-education among B2B buyers, a trend well underway pre-pandemic, ... — researching solutions, ranking options and benchmarking pricing — happens before a buyer engages directly ...

    Lucy Gillman - 07/10/2021 - 17:32

  9. News: durhamlane and Cyance launch new report

    that B2B buyers are overwhelmed with more sales and marketing material than prior to the pandemic, but will ... partnered on a new report launched this week. The B2B Buyer Insights Report 2021 explores changing attitudes ... and behaviours amongst B2B buyers and what these new trends mean for B2B marketers moving forward. Some ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  10. How to connect your marketing and sales teams through sales enablement

    at each stage of the buyer journey. Sales enablement for marketing is about making a piece of content ... Sales and marketing alignment Master- Data Strategy, Insight & Intelligence Sales enablement ... At Ignite London, we were treated to loads of sales enablement content throughout the event. Dominik ...

    Kavita Singh - 18/08/2021 - 16:04

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