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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    programmes. This enables campaigns to target accounts matching your ICP using digital tools but I would ...

    David Rowlands - 19/11/2021 - 10:26

  2. 11 words to delete from your B2B copy

    normal-sounding verbs that actually only exist in B2B marketing include: enable, empower, and optimise.) ...

    David McGuire - 18/11/2021 - 16:34

  3. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ... of no less than 500 would-be B2B buyers to the following email formats: Unquantified emotional. Quantified ... on these findings,” Tim asserts, “you can clearly see that B2B buyers in early-stage emails respond best to emotional ...

    David Rowlands - 16/11/2021 - 09:39

  4. Unconventional ways of getting customer insight

    this distance freedom the customer has that enables them to give their honest insight, so it’s wise to leverage ...

    Kate Cox - 15/11/2021 - 09:25

  5. Four tips and tricks to think differently about content management and improve digital experiences

    in fuelling dynamic experiences. Ultimately enabling businesses to achieve personalisation at scale ... the capabilities of DAM and CMS to enable multiple stakeholders to collaborate on work in progress within ... and information technology (54%). 4. Partner enablement  It’s important to highlight that together with DAM, ...

    Kieron McCann - 10/11/2021 - 14:59

  6. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    it easier for marketers to combine offline and online data to enable personalized B2B marketing ... family with Eyeota. Once together, we can work to create a complete solution for clients, enabling a full ... enable clients to build on the investments they have made into Data Management mastered on the D-U-N-S ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  7. Agile marketing can be your enabler of opportunity

    that’s just plain wrong because agile marketing: Knocks down barriers to sales by removing buyer ...

    Steven Cozens - 12/10/2021 - 10:45

  8. How to approach your ABX strategy

    on alignment between marketing, sales and customer facing teams, touching on all aspects of the buyer journey ... area of the buyer's journey to help you think about the areas of investment you may need as you ... Leanne recommends having alerts sent out at each stage of the buyer cycle. Technology can help automate ...

    David Rowlands - 10/11/2021 - 10:57

  9. The journey to data-driven marketing

    that you can group together your buyers to understand exactly what they might be interested in buying from ...

    Cliff Guy - 05/11/2021 - 13:57

  10. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    that only 5% of potential business buyers are ‘in the market’ to buy at any given time, with 95% part way ... ultimately enables a more targeted and effective media spend. Paid targeting and marketing tech are powerful ... of social media and smartphone use by enabling people to send positive texts to strangers. Both accessible ...

    Andrew Mildren - 02/11/2021 - 15:10

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