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  1. The 360-degree customer view: What does it mean and how can you actually achieve it?

    how does the cloud enable this better view of the customer, and a better all-round CX? For Dayle, it’s ... of the business. So, what we want to do is enable IT to help the business to be more responsive. This is what ... the cloud enables. You still have that security and control [that you have with on-premises data storage], ...

    David Rowlands - 04/11/2021 - 11:22

  2. News: Supplier ecommerce sites are failing B2B buyers

    of ecommerce sites are underperforming, causing significant and frequent disruption to buyers. 52% of ecommerce ... that many suppliers didn’t have the scalability needed for this wide scale shift. 11% of B2B buyers ... are reporting errors daily. 37% of B2B buyers have reported errors with online orders at least on a weekly ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  3. Driving growth through CX

    affordable has now become mainstream and enables businesses to capitalise on this expectation of easy ... points of a customer’s journey to truly build a rich history that enables them to predict future buying ... technology is a key enabler in creating an impactful CX will allow businesses to reap the benefits of having ...

    James Frampton - 01/11/2021 - 10:02

  4. Approaching a new CMO role: An interview with Eric Schou

    observability). To enable this level of transformation, most IT teams have migrated some aspects ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  5. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    Customer experience Sales and marketing alignment Master- Growth Innovation Sales enablement ... Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement ... and customer success partners. Organisations can directly import enablement packages of content, tools ...

    Lucy Gillman - 01/10/2021 - 12:37

  6. How to connect your marketing and sales teams through sales enablement

    at each stage of the buyer journey. Sales enablement for marketing is about making a piece of content ... Sales and marketing alignment Master- Data Strategy, Insight & Intelligence Sales enablement ... At Ignite London, we were treated to loads of sales enablement content throughout the event. Dominik ...

    Kavita Singh - 18/08/2021 - 16:04

  7. Kate Owen on how multifaceted ABM can be applied across higher education

    ABM strategies will really help enable us to do this.”  Tactics and tech when taking a multifaceted ... multi-channel marketing campaigns and ‘integral’ personal buyer journeys, which have been created to “make sure ... in the education sector, a sphere which faces multiple, alternative buyer journeys that need to be considered ...

    David Rowlands - 19/10/2021 - 16:26

  8. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    or service when buying from a business. A further 36% of B2B buyers said they have pulled out of a purchase ... service is typically associated with in-person interactions for B2B buyers, more than a quarter (26%) ... Susanne Rönnqvist Ahmadi, commented: “Companies selling to B2B buyers often fall into the habit of seeing ...

    David Rowlands - 20/10/2021 - 11:33

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    long-term outcomes. To achieve the full potential of what technology can enable, it has to be based ... waiting for you.  Imagine, marketer, that you have enabled your consumers and customers to make their own ... be customer, buyer and brand-focused, not tech, sales or product-focused. It will be human to the core. It will ...

    Sue Mizera - 13/10/2021 - 09:49

  10. Ignite London 2021 Session: Buyer Enablement Backed by Science: How Digital Content Drives Decisions

    the online buyer closer to a decision. Eighty percent of the B2B buying journey now takes place online, ... and evaluation. And when buyers finally talk to your sales reps, your content must be ready for the virtual stage. ... and practical application to make your content stand out while pushing the online buyer closer to a decision. ...

    Jack Mann - 05/07/2021 - 13:04

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