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  1. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    is the hero. Your organisation is just the enabler of the customer’s success.  “Your customer is Luke ...

    Lucy Gillman - 01/10/2021 - 14:20

  2. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    the importance of using “the data and technology to enable us to make sure that that is personalised and relevant ...

    Lucy Gillman - 01/10/2021 - 09:45

  3. Ten tips for effective sales conversations

    Professional development Propositions Sales enablement 4 Download this now To help you make ... through to how to close. Find out how your sales conversation can add value from the start Modern buyers ... to address the buyer’s requirements. To help you make the most of your sales conversations, The Telemarketing ...

    Jack Mann - 25/08/2021 - 10:51

  4. How to unleash your creativity in strategic ABM

    sales enablement   The foundations for creativity in ABM   Seven tips for launching a creative ABM ...

    Francesca Davis - 27/09/2021 - 12:50

  5. People, Process, and Tech: Finding the right balance to achieve buyer-centricity

    Please fill in the form below to register Sign up here Please note that this roundtable is exclusively for senior marketers. We will send you a calendar invite to confirm your place. We will sadly not be able to accept any applications from agencies or Ma ...

    Jack Mann - 08/09/2021 - 09:28

  6. Five questions to help pinpoint your brand identity

    that resonates with your core audience. But you have to understand your whole customer – not just their buyer ...

    Charlotte Hartley - 23/09/2021 - 11:08

  7. Customer Journey Map

    Sales enablement 17 Download this now A seven-step guideline used to better align your sales tools ...

    Jack Mann - 10/09/2021 - 10:42

  8. How to build a B2B content strategy

    of the most important tasks involved in developing a B2B content strategy is establishing your buyer personas- ... it’s likely there are a few different groups that you engage with in different ways. Buyer personas ... budget or how busy they are. Be sure to build your buyer personas on real data, or even real clients- ...

    Larry Kotch - 21/09/2021 - 11:48

  9. News: Acquia acquires Widen. We spoke with their CMO to learn more

    content. With open-source Drupal at its core, the Acquia digital experience platform (DXP) enables ... These additional products will enable users to manage content outside of just text content. Although through ...

    David Rowlands - 21/09/2021 - 09:19

  10. Revere

    Revere accelerates the success of B2B technology. We bring new ideas to life. Enabling our clients ...

    Jack Mann - 16/09/2021 - 15:15

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