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  1. Customer Journey Map

    Sales enablement 17 Download this now A seven-step guideline used to better align your sales tools ...

    Jack Mann - 10/09/2021 - 10:42

  2. How to build a B2B content strategy

    of the most important tasks involved in developing a B2B content strategy is establishing your buyer personas- ... it’s likely there are a few different groups that you engage with in different ways. Buyer personas ... budget or how busy they are. Be sure to build your buyer personas on real data, or even real clients- ...

    Larry Kotch - 21/09/2021 - 11:48

  3. News: Acquia acquires Widen. We spoke with their CMO to learn more

    content. With open-source Drupal at its core, the Acquia digital experience platform (DXP) enables ... These additional products will enable users to manage content outside of just text content. Although through ...

    David Rowlands - 21/09/2021 - 09:19

  4. Revere

    Revere accelerates the success of B2B technology. We bring new ideas to life. Enabling our clients ...

    Jack Mann - 16/09/2021 - 15:15

  5. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    ambitions, for enabling their achieving success. We would need to avoid jargon at all costs: To find ... and emotional support, are effectively 'enablers of happiness.' (Recall, according to SDT, ...

    Sue Mizera - 15/09/2021 - 11:07

  6. Decoding intent data- reality or myth?

    Data Imagine having a "cutting-edge sales intelligence tool" at your disposal, enabling ... the power of buyer intent data simplified for you! We know for a fact that data is the lifeblood of modern ... of the buyer’s journey happens digitally  and salespeople’s involvement during this period is less to nothing, ...

    Satish Sadasivan - 05/05/2021 - 11:10 - 2 comments

  7. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    Buyer enablement backed by science: How digital content drives decisions by Tim Riesterer, chief ... members Adapt and grow: How to map content to the buyer journey and show marketing ROI by Michael Brenner, ... to effectively map out content to the buyer journey. He also broke down a powerful framework used to measure ...

    Kavita Singh - 09/07/2021 - 16:53

  8. News: Gravity Global receives major investment from private equity fund to continue international expansion

    Capital marks a significant milestone in Gravity’s history,” Mark said. “It will enable us to accelerate ...

    David Rowlands - 09/09/2021 - 15:08

  9. Straight line to concentric circles – The complex world of B2B buying in 2021

    confidence to enable buyer’s decisions. Suppliers must take on the  role of a guide  - help customers ... in purchase, high-quality sales and buyer enablement: B2B buyers find it difficult to loop around all ... the different steps of buying, so when suppliers provide good information to enable ease of purchase, the buyers ...

    Satish Sadasivan - 04/08/2021 - 10:56

  10. Transformation through messaging and engagement: An interview with Gary Hurry

    What sort of transformation have you seen when it comes to your target markets and buyer personas, ...

    David Rowlands - 31/08/2021 - 09:37


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