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  1. Are B2B marketers ready to be growth drivers?

    to their enterprises. As they continue their progression from sales enablers to growth enablers to growth drivers, what ...

    Jack Mann - 20/08/2021 - 12:36

  2. What do hybrid events actually look like in the future?

    equally. For instance, this could mean enabling virtual voting and Q&As through apps, or perhaps ... Sales teams should try to pitch different sponsorships against the buyer journey, e.g. if a company ... is targeting clients far down the buyer journey. pitch an in-person stand sponsorship so they can have those ...

    Kavita Singh - 19/08/2021 - 10:42

  3. Is this the end of the B2B whitepaper?

    side, that’s something we can all applaud. B2B buyers are human beings first, and they’ll certainly ... sure, whitepapers might not always be “interesting”. But those buyers also have things to do. ...

    Kavita Singh - 18/08/2021 - 17:25

  4. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    Master- Growth Sales enablement Find out how Stein IAS helped Trelleborg gain 5,216 unique ... enabling vessels and goods to flow freely. Strategy – broader business issues the company is facing ... anything in a port has huge consequences. They needed to enable Trelleborg’s sales team with both ...

    Kavita Singh - 02/06/2021 - 10:43

  5. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    this report to learn why the tech buyer demographic has changed and four lessons for tech marketers, from ... certain to be the buyer, and you knew they spoke the language of tech. However, in today’s world, tech ... buyers are located in every department and more often than not don’t understand (or perhaps don’t care ...

    Jack Mann - 01/06/2021 - 14:51

  6. Can you outsource your sales team?

    Sales and marketing alignment Master- Growth Sales enablement In the world of B2B Sales, pre-sales ... of revenue numbers for any large corporation. This specialised function enables the actual sales folks ... of their lead generation functions. However, such programs need investment and effort from both the buyer ...

    Satish Sadasivan - 28/06/2021 - 13:50

  7. Can marketing automation support employee wellbeing?

    level. How it can help reduce repetitive tasks, enable them to work more efficiently and as a result, ... emails Set up the 3 x emails and enable the automation Even more so, for future email sequences ... reduce repetitive tasks, enable them to work more efficiently and as a result, decrease stress ...

    Tom Ryan - 10/08/2021 - 17:05

  8. The evolution of sales enablement and where it’s heading

    enablement has developed and increased in importance in the last year, and how it should be utilised ... in the future. Why has sales enablement accelerated in the past year? The prominence of sales enablement has ... growth of sales enablement martech tools now means it is increasingly accessible to marketers. In our ...

    Kavita Singh - 19/05/2021 - 13:01 - 1 comment

  9. Ignite London 2021 Session: How to Connect Your Marketing Vision to Sales Impact Through Sales Enablement

    Sales enablement Strategy Watch this session to learn how you can turn your marketing strategy ... But advances in technology and methodology have laid the foundation for an actionable enablement process ... customer satisfaction and retention. Failing to adopt an effective enablement framework may put your ...

    Jack Mann - 05/07/2021 - 11:59

  10. Ignite London 2021 Session: Precision Demand Marketing: A New Era of Buyer-Driven, Customer-Focused B2B

    Digital General B2B marketing In this session you will learn the key challenges B2B marketers face in today’s remote, fully digital world After a year of disruption, the B2B world has fundamentally changed.  The pandemic marked a turning point as B2B cust ...

    Jack Mann - 05/07/2021 - 13:00

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