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  1. The evolution of sales enablement and where it’s heading

    enablement has developed and increased in importance in the last year, and how it should be utilised ... in the future. Why has sales enablement accelerated in the past year? The prominence of sales enablement has ... growth of sales enablement martech tools now means it is increasingly accessible to marketers. In our ...

    Kavita Singh - 19/05/2021 - 13:01 - 1 comment

  2. Can marketing automation support employee wellbeing?

    level. How it can help reduce repetitive tasks, enable them to work more efficiently and as a result, ... emails Set up the 3 x emails and enable the automation Even more so, for future email sequences ... reduce repetitive tasks, enable them to work more efficiently and as a result, decrease stress ...

    Tom Ryan - 10/08/2021 - 17:05

  3. Ignite London 2021 Session: How to Connect Your Marketing Vision to Sales Impact Through Sales Enablement

    Sales enablement Strategy Watch this session to learn how you can turn your marketing strategy ... But advances in technology and methodology have laid the foundation for an actionable enablement process ... customer satisfaction and retention. Failing to adopt an effective enablement framework may put your ...

    Jack Mann - 05/07/2021 - 11:59

  4. Ignite London 2021 Session: Precision Demand Marketing: A New Era of Buyer-Driven, Customer-Focused B2B

    Digital General B2B marketing In this session you will learn the key challenges B2B marketers face in today’s remote, fully digital world After a year of disruption, the B2B world has fundamentally changed.  The pandemic marked a turning point as B2B cust ...

    Jack Mann - 05/07/2021 - 13:00

  5. 3 ways to rethink your B2B loyalty marketing approach

    expectations by leveraging digitally enabled, B2C-inspired experiences How to meet customer expectations ... by leveraging digitally enabled, B2C-inspired experiences Focusing on the traditional marketing funnel won’t ... customer expectations by leveraging digitally enabled, B2C-inspired experiences Merkle B2B ...

    Jack Mann - 08/07/2021 - 17:30

  6. Ignite London 2021 Session: Balancing Utility and Magic in B2B Marketing

    technology-enabled performance marketing, COVID 19 has had the unexpected effect of reinforcing the power ...

    Jack Mann - 05/07/2021 - 13:14

  7. News: B2B CMOs and brands primed to accelerate growth, new study reveals

    organisations' role to be focused on growth, with 49% viewing themselves as growth enablers and 36% as growth ... in their journeys, citing that just 39% are growth enablers and 21% are growth drivers. In addition to this, ... role as sales enablers to a more expansive role as 'growth enablers' – and an even more ...

    David Rowlands - 26/07/2021 - 10:20

  8. 7 tips to overcome B2B marketing barriers

    Content marketing Digital Sales and marketing alignment Master- Growth Sales enablement ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  9. Why B2B marketers are putting growth and retention at risk by ignoring distressed buyers

    greater. Technology is an obvious one – as an enabler for the remote, contactless world we are all now ... of respondents have been considered ‘distressed buyers’ by the Index, and they are wrestling with a number ... and success, but restricted revenues and cash flow means many buyers are having to be more selective in what ...

    Alisha Lyndon - 15/12/2020 - 10:33

  10. The ultimate guide to content marketing

    this information interesting, entertaining and worth sharing, you can transform the way that B2B buyers interact ...

    Jack Mann - 22/07/2021 - 11:06

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