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  1. The impact of marketing technology

    a significant impact on marketing outcomes Marketing technology (MarTech) is any technology that enables ...

    Jack Mann - 22/07/2021 - 11:14

  2. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    as a sales and marketing technology innovator.” xiQ enables marketers to add a level of personalisation ... tangible sales results and being recognized as a sales and marketing technology innovator.” xiQ enables ...

    Kavita Singh - 20/07/2021 - 14:27

  3. Why branding and martech should become BFFs!

    to drive long-term outcomes. To achieve the full potential of what technology can enable, it has ... discover branding is the path to growth, especially as online buying is taken over by buyers themselves ... structures in the minds of future buyers as memories will be recalled when they are focusing on buying. ...

    Sue Mizera - 13/07/2021 - 13:03

  4. 7 inbound marketing tools in B2B marketing you should be using in 2021

    visitors in seconds. Its Instant Lead Response sales enablement capability can turn any enquiry forms ... to utilise. You can see demographics, technographics and buyer intent all on a single-view platform allowing ...

    Kavita Singh - 15/07/2021 - 11:29

  5. Drive Impact, Deliver Value

    Customer experience 18 Download this now 86% of B2B buyers are willing to pay more for a great ... Engage 86% of B2B buyers are willing to pay more for a great customer experience – and increasingly, ... that means personalized, data-driven, seamlessly integrated digital engagement throughout the buyer journey. ...

    Jack Mann - 08/07/2021 - 17:25

  6. The challenges of global messaging, and a better path forwards

    be manageable when you’re only targeting certain buyers in a certain region, but things get a lot more ... in this area, and how they’re going about delivering a truly global message that resonates with their buyers ... the typical scenario runs something like this (in its simplest form, of course): Information on the buyer ...

    David Rowlands - 11/06/2021 - 09:47

  7. Customer success executive

    is responsible for engaging and enabling customers to consume as much value as possible from our new subscription ...

    Jennie Barrick - 12/07/2021 - 14:13

  8. News: Integrate extends demand marketing capabilities with launch of Precision Events

    buyer-driven demand marketing strategy. Integrate’s new platform, Precision Events, platform allows marketers ... to connect their event interactions with buyers and accounts to their digital demand strategy to drive more ... orchestrate intelligent buyer and account journeys, convert leads and accounts to revenue, and demonstrate ...

    Kavita Singh - 24/06/2021 - 09:37

  9. Creating more effective global campaigns with Sam Crocker

    4) What are some other global issues that B2B buyers are going to face in 2021? In our opinion, other ... and value buyers are now prepared to conduct online – with many businesses playing catch-up to match ...

    Kavita Singh - 29/06/2021 - 14:38

  10. Events producer

    objectives met to enable delegate sales to start. To manage population of the rest of the agenda – sourcing ... that enable you to build an understanding both the markets you will be investigating and client needs ...

    Jennie Barrick - 09/07/2021 - 18:05


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