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  1. Ignite London 2021 Session: How to Connect Your Marketing Vision to Sales Impact Through Sales Enablement

    Sales enablement Strategy Watch this session to learn how you can turn your marketing strategy ... But advances in technology and methodology have laid the foundation for an actionable enablement process ... customer satisfaction and retention. Failing to adopt an effective enablement framework may put your ...

    Jack Mann - 05/07/2021 - 11:59

  2. Is this the end of the B2B whitepaper?

    side, that’s something we can all applaud. B2B buyers are human beings first, and they’ll certainly ... sure, whitepapers might not always be “interesting”. But those buyers also have things to do. ...

    Kavita Singh - 18/08/2021 - 17:25

  3. Ignite London 2021 Session: Precision Demand Marketing: A New Era of Buyer-Driven, Customer-Focused B2B

    Digital General B2B marketing In this session you will learn the key challenges B2B marketers face in today’s remote, fully digital world After a year of disruption, the B2B world has fundamentally changed.  The pandemic marked a turning point as B2B cust ...

    Jack Mann - 05/07/2021 - 13:00

  4. Can marketing automation support employee wellbeing?

    level. How it can help reduce repetitive tasks, enable them to work more efficiently and as a result, ... emails Set up the 3 x emails and enable the automation Even more so, for future email sequences ... reduce repetitive tasks, enable them to work more efficiently and as a result, decrease stress ...

    Tom Ryan - 10/08/2021 - 17:05

  5. 3 ways to rethink your B2B loyalty marketing approach

    expectations by leveraging digitally enabled, B2C-inspired experiences How to meet customer expectations ... by leveraging digitally enabled, B2C-inspired experiences Focusing on the traditional marketing funnel won’t ... customer expectations by leveraging digitally enabled, B2C-inspired experiences Merkle B2B ...

    Jack Mann - 08/07/2021 - 17:30

  6. Ignite London 2021 Session: Balancing Utility and Magic in B2B Marketing

    technology-enabled performance marketing, COVID 19 has had the unexpected effect of reinforcing the power ...

    Jack Mann - 05/07/2021 - 13:14

  7. 7 tips to overcome B2B marketing barriers

    Content marketing Digital Sales and marketing alignment Master- Growth Sales enablement ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  8. News: B2B CMOs and brands primed to accelerate growth, new study reveals

    organisations' role to be focused on growth, with 49% viewing themselves as growth enablers and 36% as growth ... in their journeys, citing that just 39% are growth enablers and 21% are growth drivers. In addition to this, ... role as sales enablers to a more expansive role as 'growth enablers' – and an even more ...

    David Rowlands - 26/07/2021 - 10:20

  9. The ultimate guide to content marketing

    this information interesting, entertaining and worth sharing, you can transform the way that B2B buyers interact ...

    Jack Mann - 22/07/2021 - 11:06

  10. Precision demand marketing: Why the only process that matters is the buyer’s

    is the buyer's. After all, it's the buyer that holds the keys to your revenue. It shouldn't be news ... to any marketer that the most important process in marketing is the buyer's. After all, it's ... the buyer that holds the keys to your revenue. Why then, are marketers not making the buyer central to all ...

    Jack Mann - 17/05/2021 - 15:13

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