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  1. Eight essentials for a successful global marketing rebrand

    geographies when some work remotely, some are on-site and others work from different locations – perhaps ... at customer sites or out in the field- is a challenge. Reaching all employees across all our geographies ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  2. Online marketplaces – Threat or opportunity for B2B vendors?

    enablement Since launching a fulfilment service in 2006 that allows other companies to sell through the site ... and complex machinery, industry-specific consolidator sites have launched in sectors as diverse as chemicals, ... on these sites. Testament to the convenience of the marketplace experience, these high numbers tend to carry ...

    Kieron McCann - 24/10/2022 - 09:46

  3. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    and were not consuming relevant content on their web site.  Aruba needed to nurture these leads ... not yet ready for sales engagement. Return visitors to the web site. Recycled leads. Key challenges were: ... to engage with telemarketing and were not consuming relevant content on their web site.  anonymous user ...

    David Rowlands - 07/07/2022 - 12:35

  4. How your peers are measuring marketing operations

    under the category of being outside MOps’ direct ability to influence, on-site elements are more readily ...

    Simon Daniels - 25/07/2022 - 10:08

  5. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    and peer review sites including Forrester, G2, TrustRadius and Gartner. In addition, the company has been ...

    David Rowlands - 07/07/2022 - 12:21

  6. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    and text to content links and CTA’s, even adding/deleting sections of the site or moving them without ...

    David Rowlands - 07/07/2022 - 15:26

  7. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    recently the 2006 Webby Award for Best Financial Services Site and the 2006 Webby People's Voice Award ... for Best Financial Services Site. Strategy – broader business issues the company faced As the biggest ...

    David Rowlands - 14/06/2022 - 11:26

  8. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    commercial real estate company that operates hundreds of sites across the United States, marketing developed ...

    David Rowlands - 08/07/2022 - 15:25

  9. How to make intent data a cornerstone of campaign excellence

    are central to intent marketing. These enable you to capture how visitors arrive on your site in the first ...

    Ben Beeching - 22/06/2022 - 10:11

  10. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    campaign resulting in:  13% increase in brand awareness. 83% increase in site traffic. 146% increase ...

    David Rowlands - 14/06/2022 - 12:33


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