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  1. Three demand generation focus areas you need to know

    personalisation into your messaging and generate higher engagement levels. Lead engagement over time. It's ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Why you need emotional marketing in 2022

    on more levels. For example, an informative email is less likely to create your intended ‘buzz’ than ...

    David Rowlands - 20/01/2022 - 08:51

  3. How chatbots can enhance your ABM strategy

    with and convert prospects into sales. That approach requires a tremendous level of effort and time. A faster ... the buying process and provides insight into another level of unique new metrics. B2B organisations can use ...

    Justin McDonald - 19/01/2022 - 09:16

  4. How to break down data silos and become the data-driven marketer you need to be

    to the next level Cloud-based martech: the centrepiece of the modern marketing tech stack “The data cloud’s ...

    Daniela fernandes - 18/01/2022 - 10:42

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