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  1. Three demand generation focus areas you need to know

    personalisation into your messaging and generate higher engagement levels. Lead engagement over time. It's ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Why you need emotional marketing in 2022

    on more levels. For example, an informative email is less likely to create your intended ‘buzz’ than ...

    David Rowlands - 20/01/2022 - 08:51

  3. How chatbots can enhance your ABM strategy

    with and convert prospects into sales. That approach requires a tremendous level of effort and time. A faster ... the buying process and provides insight into another level of unique new metrics. B2B organisations can use ...

    Justin McDonald - 19/01/2022 - 09:16

  4. How to break down data silos and become the data-driven marketer you need to be

    to the next level Cloud-based martech: the centrepiece of the modern marketing tech stack “The data cloud’s ...

    Daniela fernandes - 18/01/2022 - 10:42

  5. What’s in store for B2B marketing in 2022?

    change, and very uneven economic growth – at country level and by industry. Winners: technology especially ... you three trends that I have seen emerging and will continue to surge in the next 12 months. 1. Level ... drove innovation; computers, penicillin, the jet engine, atomic energy etc. Though not as extreme, ...

    David Rowlands - 07/01/2022 - 15:27

  6. How to bridge the sales and marketing alignment gap – once and for all

    of the business.  This level of alignment will take time, effort, and commitment across the organisation ...

    John Cheney - 17/01/2022 - 10:01

  7. Abhi Morjaria on diversity and inclusion in B2B spheres

    in renewable energy, donating 1% of sales to grassroots and environmental groups, campaigning for environmental ... must think how they can level the playing field.  As marketers, we should create content ...

    David Rowlands - 12/01/2022 - 14:12

  8. Improving CX with revenue enablement

    to the fore. Now, there will be some individuals concerned by the level of data tracking being suggested here ...

    Adam Mincham - 10/01/2022 - 09:12

  9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    alignment. Final takeaway  Optimising the B2B sales cycle will need time and energy. Every new prospect ...

    Richard Conn - 07/01/2022 - 12:30

  10. News: New hires in B2B

    skill sets and people who have a restless energy to constantly seek to innovate, and Alisa ticks those ...

    David Rowlands - 21/12/2021 - 09:09

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