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  1. twogether on winning Gold for ‘Best use of direct mail’

    was used to not only reach the audience on another level, but to include an experiential aspect ...

    David Rowlands - 21/12/2021 - 15:26

  2. Five of the best digital marketing strategies B2B can learn from B2C

    the concept of smart top and casual bottom when working remotely to another level. And being released ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  3. Five predictions on data changes to future-proof your 2022

    alternative user-level ad identifiers as a replacement for third-party cookies. Cookies are quickly becoming ...

    Jon Clarke - 20/12/2021 - 12:01

  4. A linguistic exploration of the name Propolis

    or community--or even "worker bees in the site’s hives"-- in the daily, purposeful and high-energy ... practice of their discipline. My original parsing can work on all these levels. Whew! Great job, B2B ...

    Sue Mizera - 15/12/2021 - 09:24

  5. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    surprised me that we’ve seen a spike, but I would say that things will level off at some point. ... on a team-by-team basis. A basic level of understanding and knowledge is required in order to stay ahead of change ...

    David Rowlands - 17/12/2021 - 15:04

  6. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    further in, their levels of engagement: website visits; if they’ve talked to sales; attended webinars ... role in customer success levels, such as looking into an account’s buying signals to stop any potential ...

    David Rowlands - 10/12/2021 - 11:46

  7. How CogniClick can personalise your content for ABM success

    leadership that’s relevant to a specific individual for an ABM campaign rather than an industry level ...

    David Rowlands - 09/12/2021 - 11:58

  8. Why your competitors are creating content in clusters (and why you should too)

    if your organisation is an energy supplier, for example, you might choose ‘energy efficiency’ as one ... of your content pillars. On this pillar page, you cover the topic of energy efficiency as broadly ... on a particular element of the topic.  If your pillar page focuses on the overarching topic of ‘energy ...

    Kerrie Malone - 06/12/2021 - 09:28

  9. Annabel Rake on the importance of sustainability in marketing

    responsible climate choices. From reducing travel emissions by 50% per FTE from 2019 levels to electrifying ...

    David Rowlands - 02/12/2021 - 08:50

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    budget and how to approach c-level executives about it, the new trends you should explore, the importance ... how to plan 2022: what to include in your budget and how to approach c-level executives about it, ...

    David Rowlands - 19/11/2021 - 10:26

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