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  1. Agile marketing can be your enabler of opportunity

    help you to track and prioritise work at an individual or team level, which is ideal when incubating ...

    Steven Cozens - 12/10/2021 - 10:45

  2. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    is the level of complementary capability that Kingpin brings in relation to not just TMP, but Omobono.” Whilst ... in terms of level of quality and expertise.” A truly unique merger, to say the least. How scaling will (or ...

    Lucy Gillman - 08/10/2021 - 10:04

  3. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    speaking to high-level business issues. 64% favour a more human, less formal tone of voice rather than ...

    Lucy Gillman - 07/10/2021 - 17:32

  4. How to develop more effective alliance partner sales tools

    sales pipeline has not yet reached your desired level and your joint solution or alliance relationship ... and earn mindshare (attention over time). Keep them brief and high level, focusing on the customer’s ...

    Rod Griffith - 06/10/2021 - 12:01

  5. News: Expandi Group announces the integration of AccountInsight into the group

    market (matched with local Chamber of Commerce listings).  Depth: mixing intent data at account level ... (top down) with intent at individual level (bottom up) and delivering a deeper and more comprehensive ...

    Lucy Gillman - 04/10/2021 - 10:43

  6. Improving ecommerce efficiency with product information management workflows

    a PIM workflow comes in. On a basic level, a workflow can be defined as the pathway a particular piece ... have negative consequences on an ecommerce brand if any faults filter down to the customer level. 1. ...

    Nate Holmes - 04/10/2021 - 17:32

  7. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    through personalised copy When it comes to tailoring content for ABM, McGuire advises matching the level ...

    Lucy Gillman - 01/10/2021 - 14:20

  8. B2B Marketing privacy policy

    be combined with other information we collect and might include aggregate level data, such as which IP ...

    a12admin a12 - 30/09/2021 - 16:14

  9. The must-have skills marketing teams need for automation success

    and makes use of automation features, like advanced personalisation, to take this to the next level. 6. ...

    Tom Ryan - 28/09/2021 - 16:26

  10. How to use data to optimise your marketing spend

    is influenced by phone calls. New levels of customer caution lead to additional questions and protracted ...

    Kate Cox - 28/09/2021 - 09:52

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