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  1. Straight line to concentric circles – The complex world of B2B buying in 2021

    at all levels and provide relevant messaging for each of them. Want to learn more about how to create ... to help execute your campaigns to the highest level possible. Check out Propolis here! A business ...

    Satish Sadasivan - 04/08/2021 - 10:56

  2. What makes good marketing automation in 2021?

    various metrics such as product interest, campaigns, and level of interest in the company to segment ...

    Kavita Singh - 02/08/2021 - 11:36

  3. Where business is buzzing

    community called Propolis. A place that’s always alive with ideas, expertise, and boundless energy ... and boundless energy. A community that’s constantly connecting, communicating, collaborating, sharing, ... energy. Not Sponsored ...

    Jack Mann - 16/07/2021 - 14:37

  4. How to be an ally post-Pride month

    level) Being in the know is absolutely critical. The more informed you can be, the better. ... post-Pride month to be an effective ally. Research (especially if you’re at a senior level) Being in the know ...

    Kavita Singh - 28/06/2021 - 14:39

  5. News: B2B CMOs and brands primed to accelerate growth, new study reveals

    in early Autumn, the GMM Study, which surveys senior-level B2B marketers across a range of categories, ...

    David Rowlands - 26/07/2021 - 10:20

  6. Iris Worldwide

    is a step away from rejection. Participation Brands deliver disproportionate levels of excitement, ...

    Jack Mann - 23/07/2021 - 11:48

  7. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    as a sales and marketing technology innovator.” xiQ enables marketers to add a level of personalisation ... At the person level, xiQ, leverages the DISC personality analysis to provide SDRs and sellers insights ... marketers to add a level of personalisation in ABM programmes using a personality analysis. The platform ...

    Kavita Singh - 20/07/2021 - 14:27

  8. How managers can support employees with their mental health

    been challenging for employees on all levels and, according to research conducted by Sitecore, ... perspective, it is essential to show your employees that it’s okay to be struggling on a personal level ... specifically, it has been challenging for employees on all levels and, according to  research conducted ...

    Kavita Singh - 22/07/2021 - 10:34

  9. How to write a B2B marketing email that works

    reads on their own. To them – even if, at some level, they realise it can’t be true – your email feels ... – even if, at some level, they realise it can’t be true – your email feels as if it’s an individual ...

    David McGuire - 21/07/2021 - 15:37

  10. The engagement evolution: from ABM to ABX

    levels of account engagement for B2B marketers and turn ABM to ABX Accuracy is king when it comes ... to intent data. Greater levels of accuracy provide far more insightful, relevant and meaningful account ... to leverage data-driven account level insights deeper into the account lifecycle, marketers have the ability ...

    Jon Clarke - 27/05/2021 - 10:53 - 1 comment


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