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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    entering 2022. LG: To kick off the interview, would you mind telling us a bit about yourself and your ... learn from B2C and what marketers need to know entering 2022. anonymous user Articles 0 No votes yet ...

    David Rowlands - 12/01/2022 - 14:12

  2. Five ways AI impacts demand generation

    or email opens instead of checking every little detail. Enter AI. It can process volumes of data sets 24/7 ... enter your system. Bad data will never be a worry again with AI in place. In summary, the key is getting ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Eight areas that marketing need to focus on to future-proof their 2022

    to optimise for.  8. The rise of in-person events and direct mail Finally, I’m hoping to see a return ... of in-person events in direct mail in the B2B marketing mix following an 18-month break during the pandemic. We ... find in-person events so valuable as it enables our amazing sales team to engage all stakeholders ...

    Kate Cox - 10/01/2022 - 15:16

  4. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    VoIP system. Manually entering all this data is not only a productivity killer it also wastes time. ...

    Richard Conn - 07/01/2022 - 12:30

  5. Practical magic: Cooking up a potion for success for your ABM programme

    is vital, and it’s important to do your own research before entering a call with their sales team.  The key ...

    David Rowlands - 07/01/2022 - 09:03

  6. What’s in store for B2B marketing in 2022?

    to target these as well as the biggest spender of all, government! Losers: retail, hospitality, events, all ...

    David Rowlands - 07/01/2022 - 15:27

  7. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    skills (virtual events software, more focus on digital channels, etc). When old staff leave, in some ... and strategies. Entering 2022, what skills and competencies will marketers need to build on? Has the pandemic ...

    David Rowlands - 17/12/2021 - 15:04

  8. Christelle Fraysse on the importance of a solid CRM system

    external events – now and in the future. Moreover, unable to compete purely on price, businesses need ...

    David Rowlands - 16/12/2021 - 12:19

  9. Six B2B industries that should be leveraging marketing automation

    initiatives such as fundraising, volunteer recruitment  and event marketing. Across each of these objectives, ...

    Tom Ryan - 14/12/2021 - 08:58

  10. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    or events, etc. “The term ‘turning the lights on’ is something we’ve used,” Paul continues. As Paul ...

    David Rowlands - 10/12/2021 - 11:46


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