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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    intimacy. Both speak the same language of CX, customer centricity and customer journeys. Both seek to know ... hand-in-glove.We speak the same language, desire the same outcomes in bespoke customer journeys and experiences, ... ignite your enterprise internally with the power of your ethos and courage. It should stir new external ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Why SMBs are looking for guidance and support from B2SB marketers

    nuances, language barriers, time zone differences, and adapting pricing for currencies for different ... understanding different cultural nuances, language barriers, time zone differences, and adapting pricing ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. Gilroy

    Gilroy is a leading enterprise B2B agency, and the brains behind SMART ABX. With a heritage ...

    Daniela fernandes - 19/11/2021 - 14:11

  4. 11 words to delete from your B2B copy

    the idea got dressed up in language that was more complicated than it needed to be. You know, the kind we ... when you’re writing for a niche audience, you do need to speak their language. So, yes, some jargon ... into words the reader would never actually use, that’s when we get into trouble. And the fancy language we ...

    David McGuire - 18/11/2021 - 16:34

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    the best conversational language to explore the 'motivation stack', we would need to avoid the behavioural ... the same language of customer journeys, insights, reason and emotion, personalization, content ...

    Sue Mizera - 19/11/2021 - 09:34

  6. The data and science you need to know when approaching ABM email marketing

    rational or emotional language? Include numbers or avoid them? In short, how do you create an email ... specific, business-like language,” there is a 23% difference between the short, quantified rational format ... rational language because B2B people are ‘serious and logical thinkers,’ that’s just personal opinion. ...

    David Rowlands - 16/11/2021 - 09:39

  7. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    to helping global enterprises future proof their marketing strategies so they can thrive in a multi-channel ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  8. Approaching a new CMO role: An interview with Eric Schou

    for AppDynamics’ industry-leading Business Observability platform amongst enterprise IT decision-makers and channel ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  9. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    from one language to another and be done with it. It’s paramount that your organisation’s own local ... And it’s not just from one language to another – certainly one of the things that we look at in my team ... communities, which applies to everything from your service propositions down to the language you use. So, we’ve ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  10. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    couple of years, 15-20% of the enterprise events budget has permanently moved to digital events. Hubilo ...

    David Rowlands - 13/10/2021 - 11:51

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