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  1. Annabel Rake on the importance of sustainability in marketing

    the importance of a solid relationship, but also a strong brand purpose. As Annabel maintains, we have ...

    David Rowlands - 02/12/2021 - 08:50

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Provide a solid CRM platform and the martech stack that builds on it. Provide ever more personalised ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Unconventional ways of getting customer insight

    from solid, well thought out questions should have a lifespan of a few years. Online reviews So much ...

    Kate Cox - 15/11/2021 - 09:25

  4. How to promote your B2B webinar like a pro: Expert advice from Adobe

    As Kate maintains, “when vendors send out a lot of emails without a solid strategy, it ends up that you ...

    David Rowlands - 01/11/2021 - 10:52

  5. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    Provide a solid CRM platform and the martech stack that builds on it. Provide ever more personalised ...

    Sue Mizera - 13/10/2021 - 09:49

  6. Five questions to help pinpoint your brand identity

    thing. In developing a solid identity, you must be able to reflect the values and personality ...

    Charlotte Hartley - 23/09/2021 - 11:08

  7. An Introductory Guide to ABM

    teams on a solid foundation of shared goals. What is ABM? Account-based marketing (ABM) ...

    Jack Mann - 22/07/2021 - 10:48

  8. 6 reasons why it’s important for marketing to understand finance

    with the CFO. A solid grounding in marketing KPIs and results in the context of the overall reported business ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  9. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    efforts towards building a solid employer branding strategy to help your organisation stand out from ...

    Ted Kohnen - 24/05/2021 - 18:32

  10. Why employee engagement is the critical driver for B2B market growth

    of organic engagement and social media will see significant results. This will form a solid foundation ...

    Udayan Bose - 17/05/2021 - 14:44

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