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1. News: Gravity Global receives major investment from private equity fund to continue international expansion

   announced that it has reached an agreement with Elysian Capital, a UK-based mid-market private equity fund, ... an agreement with Elysian Capital, a UK-based mid-market private equity fund, for a major investment. anonymous ...

   David Rowlands - 09/09/2021 - 15:08

2. International Women’s Day: A collection of reflections

   Do our teams reflect gender equity? If not, are we challenging ourselves through succession planning ... or issues, one day alone can’t change anything. That’s why my opinions on gender equity and equality ...

   David Rowlands - 08/03/2022 - 13:00

3. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

   equity analysis. “There’s so many things under this umbrella of real allyship that companies can do. ...

   David Rowlands - 25/02/2022 - 15:37

4. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

   brand equity. A move like this would require more research, Matt suggests, but does profess that Omobono ... and APAC. Winds of change: The rise of private equity investment With a Horizon investment of £20 million, ... investment as a one-off. Despite it’s “shady reputation,” Matt maintains that a private equity model ...

   Lucy Gillman - 08/10/2021 - 10:04

5. News: Feefo appoints new CMO to drive growth and overseas expansion

   for WPM and TDG, consulting on a mix of large corporates through to private equity scale-ups, and in-house ...

   David Rowlands - 30/11/2021 - 16:39

6. News: YFM supports fast-growing disruptive global video agency Wooshii

   and software provider for blue-chip companies, Wooshii, has received investment from YFM Equity Partners ... companies, Wooshii, has received investment from YFM Equity Partners to continue its growth. Based in the UK ...

   Kavita Singh - 12/07/2021 - 11:59

7. Ignite London 2021 Session: A Tale of the Unexpected – why breaking new ground for your brand will deliver breakthrough results

   that runs counter to existing narratives Change perceptions and build brand equity by doing the unexpected ...

   Jack Mann - 05/07/2021 - 12:47

8. News: The Marketing Practice secures investment from Horizon Capital to further its B2B leadership position

   private equity investor in technology and businesses, Horizon Capital. The investment will be used ... The Marketing Practice, independent B2B agency, has secured significant investment from private equity investor ...

   Kavita Singh - 07/04/2021 - 10:13

9. News: Acquia acquires Widen. We spoke with their CMO to learn more

   to transition to Acquia DAM, Acquia PIM and so on to bring the brand equity that Widen has over into Acquia.” ...

   David Rowlands - 21/09/2021 - 09:19

10. How to realise the full potential of sustainability marketing

    between sustainability scores and brand equity value. In the age of authenticity and transparency, ...

    Leeya Hendricks - 26/11/2021 - 09:41

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