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  1. ANALYSIS: Ganging up on Google

    Office therefore it has lots of brand equity,” says Pierre. “If they can invest the right money, ...

    a12admin a12 - 07/06/2008 - 00:00

  2. SEARCH MARKETING: Understanding the basics

    for 'loan' but only two bidding for 'ballpoint pen'. The margins for certain words can be high ...

    a12admin a12 - 10/03/2006 - 00:00

  3. ANALYSIS: Mobile marketing

    "because it can drive a subject to everything from trading platforms to equities investment." LBI ...

    a12admin a12 - 05/10/2010 - 00:00

  4. PROFILE: Amanda Rendle- Head of Business Marketing, HSBC

    of the bank's advertising is a hinderence. “Seventy per cent of our business customers are still on loan ...

    a12admin a12 - 19/12/2006 - 00:00

  5. B2B Marketing Ignite 2019

    banking, corporate finance boutiques, and asset management/private equity.  Ben specialises in helping ...

    Claire Edmunds - 29/02/2016 - 16:19

  6. ANALYSIS: Crunch time for financial services?

    end of year results. Despite this, David Gorman, director of equity strategy at Standard Bank, thinks ...

    a12admin a12 - 04/03/2008 - 00:00

  7. PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business

    whilst retaining a brand with significant negative equity (NTL's nickname was 'NT Hell') ...

    a12admin a12 - 09/07/2007 - 00:00

  8. CRISIS MANAGEMENT: Brand overboard

    on the way a situation is handled. If you have strong brand equity and people recognise the positive ...

    a12admin a12 - 20/08/2006 - 00:00

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