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1. ANALYSIS: Ganging up on Google

   Office therefore it has lots of brand equity,” says Pierre. “If they can invest the right money, ...

   a12admin a12 - 07/06/2008 - 00:00

2. SEARCH MARKETING: Understanding the basics

   for 'loan' but only two bidding for 'ballpoint pen'. The margins for certain words can be high ...

   a12admin a12 - 10/03/2006 - 00:00

3. ANALYSIS: Mobile marketing

   "because it can drive a subject to everything from trading platforms to equities investment." LBI ...

   a12admin a12 - 05/10/2010 - 00:00

4. PROFILE: Amanda Rendle- Head of Business Marketing, HSBC

   of the bank's advertising is a hinderence. “Seventy per cent of our business customers are still on loan ...

   a12admin a12 - 19/12/2006 - 00:00

5. B2B Marketing Ignite 2019

   banking, corporate finance boutiques, and asset management/private equity.  Ben specialises in helping ...

   Claire Edmunds - 29/02/2016 - 16:19

6. ANALYSIS: Crunch time for financial services?

   end of year results. Despite this, David Gorman, director of equity strategy at Standard Bank, thinks ...

   a12admin a12 - 04/03/2008 - 00:00

7. PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business

   whilst retaining a brand with significant negative equity (NTL's nickname was 'NT Hell') ...

   a12admin a12 - 09/07/2007 - 00:00

8. CRISIS MANAGEMENT: Brand overboard

   on the way a situation is handled. If you have strong brand equity and people recognise the positive ...

   a12admin a12 - 20/08/2006 - 00:00

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