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  1. Adobe to buy Marketo for $4.75 billion

    private equity firm Vista Equity Partners bought Marketo in May 2016. Marketo’s CEO Steve Lucas will join ...

    Molly Raycraft - 21/09/2018 - 09:57

  2. Capitolis appoints Jessica Zall as first VP of marketing

    generation. Capitolis’ aims to build new products and services for capital market constraints in equities and foreign ...

    Kavita Singh - 27/09/2019 - 09:54

  3. Acoustic’s plan to make a loud noise in the market

    martech marketplace In April, the private equity house Centerbridge Partners announced it had acquired IBM ... and pitch the business to private equity companies. We spoke to about a dozen or so companies, with more ... the private equity house Centerbridge Partners announced it had acquired IBM Watson’s marketing cloud ...

    Paul Snell - 26/11/2019 - 09:33

  4. 4 marketing leaders share their biggest mistake (and what they learned from it)

    from their buying experience, creating authenticity and building on brand equity. All of this means ...

    Kavita Singh - 20/10/2020 - 10:52

  5. Former IBM marketing platform relaunches as Acoustic

    its sale to private equity company Centerbridge Partners in April. The independent marketing cloud ...

    Rebecca Ley - 16/07/2019 - 09:37

  6. Canon to sponsor Rugby World Cup 2019

    services and product loans. The sponsor will also support the event by facilitating the printout of handout ...

    Oliver Matejka - 19/01/2017 - 11:41

  7. Working your way to the top: An interview with CMO of Skillsoft, Michelle Boockoff-Bajdek

    a Diversity, Equity, and Inclusion (DEI) programme with live Leader camps, reports, podcasts, and videos ...

    Kavita Singh - 28/10/2020 - 10:46

  8. MOI signals global ABM ambitions by snapping up specialist Alias Partners

    this was self-funded, there’s growing evidence of private equity actively driving or at least enabling accelerated ...

    Joel Harrison - 03/07/2020 - 07:31

  9. IBM’s marketing platform acquired by Centerbridge Partners to form standalone company

    software to form a standalone martech company. The private equity company intends to build upon the platform ...

    Molly Raycraft - 08/04/2019 - 12:40

  10. Stein IAS expands in Manchester and New York with 9 hires

    2 life, an equity release lender. Tom Stein, chairman and chief client officer at Stein, said: “Orasure ...

    Molly Raycraft - 26/04/2019 - 11:09

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