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  1. Awards case study: learn how Intuit QuickBooks won gold for 'Best use of social media or influencer marketing' and 'Best SME-targeted campaign'

    time is equivalent to 315 days. That’s 86% of your year watching QuickBooks videos – a company record ... watching. The total number of hours spent consuming Ask the Expert  is equivalent to 315 days. That’s 86% ...

    David Rowlands - 26/11/2020 - 15:06

  2. News: Report highlights how Covid-19 and behavioural trends will shape the role of the CMO

    61% of B2B organisations have a CMO or equivalent in place, with more (7%) expecting to do so soon. ... 140+ senior marketers and conduct in-depth interviews with CMOs or equivalents at B2B organisations ... the report included: 61% of B2B organisations have a CMO or equivalent in place, with more (7%) expecting ...

    Kavita Singh - 12/10/2020 - 10:49

  3. A ‘blast from the past’ with enduring relevance: the Values Ladder case of DuPont’s Kevlar

    to find a differentiated brand positioning which, for them, was the equivalent of finding a differentiated ...

    Sue Mizera - 11/08/2020 - 13:35

  4. 3 strategies for making your customer more comfortable through AI

    aggressively becomes the equivalent of that overly attentive store clerk. Balance can be achieved through ...

    Payal Raina - 24/02/2020 - 14:35

  5. 5 ways B2B brands are breaking the mould with video advertising

    By contrast, animated GIFs are little more than the social media equivalent to a blinking roadside billboard. ...

    Jennifer Bunting - 05/03/2020 - 10:33

  6. Awards case study: Find out how VMWare eliminated single-use plastics from their offices and gained 15,000 employees at their earth day event

    customers avoid 340 million metric tons of CO2 equivalent emissions. Objectives of the campaign AHA Inc’s ... customers avoid 340 million metric tons of CO2 equivalent emissions.   anonymous user B2B case studies ...

    Kavita Singh - 28/11/2019 - 09:33

  7. 5 top B2B customer engagement techniques for 2016

    and advantageous, but as part of the universal rule of equivalent exchange, it goes without saying that a lot more ... but as part of the universal rule of equivalent exchange, it goes without saying that a lot more effort needs ... This is the face-to-face equivalent of a great customer survey. 5. Appealing humanity Last but not least, even though B2B ...

    Mike Jones - 27/07/2016 - 16:23

  8. PR agency celebrates 70% growth after four-day work week trial

    additional days off work throughout the year because of the change, which is the equivalent of six years over ...

    Rebecca Ley - 20/06/2019 - 15:08 - 1 comment

  9. How to write content about a B2B cliché (without sending your reader to sleep)

    equivalents. For example, if your content summary includes any of the following lines, you should probably ...

    David McGuire - 30/07/2019 - 14:06

  10. The internal marketing agency model: The benefits, challenges and considerations of setting up an inhouse agency

    of staff have been retained within the business, essentially playing a role equivalent ...

    Paul Snell - 23/07/2019 - 11:40

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