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  1. When it comes to AI, it’s not the machines you need to worry about

    AI, there should be an equivalent to Godwin’s law – the principle that the longer an online discussion ...

    Paul Snell - 25/04/2018 - 12:00

  2. All SMEs ain’t the same – segmentation beyond firmographics

    rely on firmographics. Not so good because firmographics are the business equivalent of demographics. ...

    Paul Snell - 15/05/2018 - 16:56

  3. Higher percentage of female CMOs in the US than the UK

    The report examined CMOs – or equivalent titles – from the FTSE and the US Inc. 500 list of mid-market ...

    Alex Clarke - 20/09/2017 - 14:59

  4. 4 ways to make a real impact early in the SME purchase journey

    and T&Cs were hammered into the modern-day equivalent of rune stones. Nowadays, your run-of-the-mill SME ...

    Robert Green - 06/03/2018 - 15:47

  5. Social selling: Your partners' secret weapon

    won’t win you many friends. It’s the equivalent of cold calling. And we all know how popular that is. ...

    Kirsty Gilchrist - 05/10/2015 - 12:15

  6. Subject line emojis could boost email engagement rates

    campaigns, use of the poop emoji saw read rates 10% higher than their text-only equivalent, the highest ...

    Paul Snell - 26/05/2017 - 15:03

  7. Why B2B marketing needs emotional storytelling

    emotionally-driven brand marketing in B2C with its equivalent in B2B is like trying to compare apples with pears. ...

    Evelyn Timson - 18/10/2017 - 15:03

  8. Artificial intelligence (AI) – Time to embrace change?

    to rise to 40 zetabytes; that’s the estimated equivalent of all the grains of sand on all the beaches ...

    Graham Dodridge - 14/11/2017 - 16:42

  9. 21 marketing and branding clichés to avoid at all costs

    aimed for our own B2B equivalent of ‘Just Do It’, we’ve often just contrived to come up with far more ...

    Alex Clarke - 26/01/2018 - 10:35

  10. Does Marketo’s new platform signal the end of an era for B2B martech?

    number of customers on an account basis is fantastic to have alongside it. It’s the marketing equivalent ...

    Joel Harrison - 16/03/2017 - 10:05

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