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  1. Everything you need to know about digital asset management (DAM)

    equivalent to two hours a week or four days a year, and when you move to enterprise teams that loss expands ...

    Michael King - 24/05/2017 - 13:25

  2. Think the webinar is a dying marketing channel? Think again

    with an equivalent run rate frequency of 3000 webinars annually. That’s a big commitment in anyone’s terms. Whilst ...

    Joel Harrison - 22/01/2017 - 19:57

  3. B2B social must go 'micro' if brands want results

    of social like the online equivalent of a business handshake.  anonymous user Blog Katy Howell, CEO ... social you need to go small. By small I mean micro. Think of social like the online equivalent ...

    Katy Howell - 25/10/2016 - 10:45

  4. Why marketing automation won't work without good storytelling

    equivalent of a Jar Jar Binks. The MA Sophistication Index 2016-17 Marketing automation (MA) has been adopted ...

    Claire Mason - 05/09/2016 - 12:18 - 1 comment

  5. Marketing agency versus client-side: Which is better?

    with smaller agencies than TMP that didn’t have an equivalent associate director position, and I always thought ...

    Alex Clarke - 14/08/2017 - 16:34

  6. Revealed: the hottest trend in B2B marketing

    Branding Event Yes… it’s the branded Moleskine (or fake equivalent) notebook. You literally can’t ...

    Joel Harrison - 08/07/2016 - 17:46

  7. The rise of Mobile…Analytics?

    with brands mobile websites. Why is it so different from the desktop equivalent? The concepts of desktop ...

    Daniel Weisbeck - 24/10/2013 - 14:56

  8. Gender pay gap at tech companies revealed (Infographic)

    an extra 21%, equivalent to an additional £7,298 per year. Men earned 21% more than women on average last ...

    Chris Rowson - 18/10/2016 - 11:07

  9. Hook them in with emotional content

    The content funnel is designed to get your ideal clients hooked and pulled, in the equivalent of a happy Star ...

    Nick Hyde - 15/09/2016 - 15:26

  10. Mobile marketing trends in 2016

    equivalent – they’ll use it over and over again. Agencies, marketers and brands would do well to remember ... is if we see these apps treated as a ‘bonus extra’ on the web equivalent. It’s a great way to strengthen ...

    Richard Bundock - 04/01/2016 - 13:00


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