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  1. CSR spend on the rise

    equivalent to 0.8 per cent of pre-tax profits. This news is likely to be well received in marketing circles, ...

    Alex Aspinall - 11/08/2014 - 14:57

  2. Raise Your Own Social Media Advocate Army

    advocacy are social media engagement metrics, impressions and equivalent advertizing value for those ...

    Disha Dinesh - 16/08/2016 - 07:55

  3. How to make more engaging and shareable video content for B2B marketing

    not just in terms of views, either: the coverage was the equivalent of spending $120 million ...

    Jason Talbot - 15/07/2016 - 10:47

  4. Are you a dog capable of learning new tricks?

    equivalent of the Fitbit and start counting our steps towards a year of positive change and letting old ...

    James Smee - 12/01/2016 - 12:07

  5. How to: Make technical B2B information come to life

    to the realization that we must balance our investments in data, analytics and predictive modeling with equivalent ...

    Tequia Burt - 15/06/2016 - 21:53

  6. How to: Create a digital customer journey map

    an identity distinct from their B2C equivalents. They are likely to be far more complex, involving multiple ...

    Will Green - 24/05/2016 - 11:09

  7. Lose control- Part one: Customers

    that is not a singular entity. For instance, it’s easy to make the mistake of thinking of a home page as the equivalent ...

    Will Green - 09/05/2016 - 15:35

  8. Five things B2B organisations can learn from B2C eCommerce

    their B2C equivalents. With a 15-year advantage, B2C retailers have learned many valuable lessons ...

    Eric Fergusson - 24/11/2015 - 13:44

  9. Why is it so hard to be customer centric?

    of FTSE companies have a chief customer officer (or equivalent) on the board, while only a further 15 per ...

    Will Green - 05/04/2016 - 09:40

  10. 22 reasons you know you work in B2B marketing

    creative with their sales deck without any hint of irony 21. When you blow the equivalent of the campaign ...

    Paul Hewerdine - 30/09/2015 - 18:03


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