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  1. How to bridge the sales and marketing alignment gap – once and for all

    of frustration for employees; according to a study by LinkedIn, it wastes an estimated $1 trillion annually ...

    John Cheney - 17/01/2022 - 10:01

  2. Five ways AI impacts demand generation

    benefit. It can produce estimates or learn about new things based on how well they work with other ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. The must-have skills marketing teams need for automation success

    for marketing automation software is expected to soar in the coming years, reaching an estimated global market ...

    Tom Ryan - 28/09/2021 - 16:26

  4. Improving ecommerce efficiency with product information management workflows

    colour, weight, price, and brand, as well as additional data such as estimated ship date. ...

    Nate Holmes - 04/10/2021 - 17:32

  5. How to use data to optimise your marketing spend

    in importance and this is set to continue, in fact, it is estimated that $1 trillion worth of spending ...

    Kate Cox - 28/09/2021 - 09:52

  6. How to build a B2B content strategy

    estimations won’t give you the most useful reference points.   Spend time researching the landscape ...

    Larry Kotch - 21/09/2021 - 11:48

  7. 3 top tips for B2B marketing teams to optimise their operations

    and estimating the amount of time each of your teams will need to allocate to each project, week by week. ...

    Kerrie Malone - 01/09/2021 - 12:17

  8. Why B2B businesses need speed to survive

    to this unprecedented pace of progress. Even at the current churn rate, it’s estimated that half of the Fortune 500 will ... – are struggling to adapt to this unprecedented pace of progress. Even at the current churn rate, it’s estimated ...

    Matt Simpson - 21/06/2021 - 14:39

  9. What is connected TV and how can it be used in B2B marketing?

    consumers choose, the savings can be substantial. According to eMarketer estimates, the number of US ... be substantial. According to  eMarketer estimates, the number of US cord-cutters will reach 28% of the population ...

    Kavita Singh - 02/06/2021 - 10:52

  10. The post-pandemic pivot to digital means more influence marketing is going in-house

    acceleration of e-commerce, we can expect a bounce back in 2021. According to industry estimates, 58% ... can expect a bounce back in 2021. According to industry estimates, 58% of consumers expect to do more ...

    Steven Spieczny - 04/02/2021 - 09:39 - 1 comment

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