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1. CAMPAIGN OF THE MONTH: Agent of good

   with the Agent Smith ad, in what GE coined an ‘eternally brilliant week’. Influenced by the sinister and sci-fi, ...

   Jessica McGreal - 10/06/2013 - 17:14

2. Bottom-up marketing – don’t let history repeat itself

   have a tendency to forget or not evaluate mistakes.   For many it’s the eternal ‘groundhog day’- ...

   Iain Lovatt - 01/06/2011 - 15:57

3. Podcasts in B2B marketing: Are they useful?

   director of BrandContent says: “Brands don’t need to think they need to commit to a podcast for eternity ...

   Hanne Knuyt - 03/02/2015 - 14:54

4. Been to the Bookies Lately? Does your marketing look more like spread betting?

   – yet, despite its critics, it is here to stay in one form or another for eternity. We even enjoy its ...

   Iain Lovatt - 21/03/2011 - 15:48

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