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  1. Barbara Stewart on nailing your CX in 2022

    is more complex than her counterpart, this doesn’t give B2B a free pass. “The ease I expect of Netflix ...

    David Rowlands - 18/01/2022 - 08:48

  2. The big lie of thought leadership in B2B

    your paper, no matter how thoughtful, is a passing note in the cacophony of the algorithmically-driven, ...

    Philip Trippenbach - 07/12/2021 - 09:12

  3. 11 words to delete from your B2B copy

    a (grudging) pass. Leverage (as a verb) Like “utilise” but worse, because it’s trying even harder to show off.  ...

    David McGuire - 18/11/2021 - 16:34

  4. How to approach your ABX strategy

    sales-marketing relationship: “we’ve passed the point of marketing saying to sales: here’s a lead and off you go ...

    David Rowlands - 10/11/2021 - 10:57

  5. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    an economic standpoint,” Matt outlines. When it comes to the big picture, for Matt, agency models seem passé ...

    Lucy Gillman - 08/10/2021 - 10:04

  6. What do hybrid events actually look like in the future?

    pass will work for you. However, apart from the in-person experiences which can’t be mimicked online ...

    Kavita Singh - 19/08/2021 - 10:42

  7. The challenges of global messaging, and a better path forwards

    is then created. Only then is this message passed on to different regional offices or agencies to roll out. ...

    David Rowlands - 11/06/2021 - 09:47

  8. What is connected TV and how can it be used in B2B marketing?

    cord-cutters will reach 28% of the population in 2021 – around 73 million people – and could pass 100 million ... in 2021 – around 73 million people – and could pass 100 million people by 2025. anonymous user Articles ...

    Kavita Singh - 02/06/2021 - 10:52

  9. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    quickly passed but it underlined the fact that excessive isolation can play tricks with the best of us. ...

    Iain Halpin - 01/06/2021 - 14:07

  10. What does a psychological insight consultancy do?

    of which have to be passed before gaining the status of ‘psychologist’. Nowadays, many forward-thinking ...

    Dr. Simon Moore - 27/05/2021 - 17:29

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