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1. PROFILE: Marc Tonnon- Marketer, BT

   aim is to encourage consumers to know, use and eventually prefer our product.” This, in turn, ...

   a12admin a12 - 07/11/2004 - 00:00

2. PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business

   done.” The company was eventually acquired by competitor, Verizon, and soon after, McGrath tendered his ...

   a12admin a12 - 09/07/2007 - 00:00

3. CRISIS MANAGEMENT: Brand overboard

   is a long-standing household name. However, endemic problems will definitively lead to brand scepticism and eventual ...

   a12admin a12 - 20/08/2006 - 00:00

4. SOCIAL MEDIA: Putting your head on the blog

   sluggish at first, reacted quickly enough and eventually garnered some positive press for the way ...

   a12admin a12 - 19/12/2005 - 00:00

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