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  1. Everything you need to know about purpose washing

    But there are signs to look out for though. The first is a lack of proof – what evidence are they giving to back up ...

    Vanessa Cheal - 01/07/2022 - 10:01

  2. Why the diversity of thinking will dominate the future of creativity in the experience economy

    economy is here There is strong evidence that we are entering, or have already entered, ...

    Jason Fletcher - 10/06/2022 - 16:49

  3. Propolis Homepage

    an evidence-led strategy that suits your own organisation. It’s a global community of real marketers – from many ...

    scotty - 13/05/2022 - 10:15

  4. Propolis Homepage

    an evidence-led strategy that suits your own organisation. It’s a global community of real marketers – from many ...

    scotty - 13/05/2022 - 10:14

  5. Propolis Homepage

    to execute an evidence-led strategy that suits your own organisation. It’s a global community of real ...

    scotty - 13/05/2022 - 10:14

  6. Propolis Homepage

    an evidence-led strategy that suits your own organisation. It’s a global community of real marketers – from many ...

    scotty - 13/05/2022 - 10:14

  7. The battle for brand: How sales and marketing battle lines are being redrawn by the new reality

    If your internal organisations are at war, that conflict is very evident to your clients. It shows up ...

    David Rowlands - 19/04/2022 - 12:16

  8. 16 essential quality checks for your B2B content

    supported by evidence and specific details?     This one’s simple: don’t claim anything you can’t prove. ... language will do.”  Section D: Empathy 10. Is there evidence that the writer understands who the target ...

    David McGuire - 25/03/2022 - 09:33

  9. Is poor employee experience holding back your sales and marketing team?

    line united around a common cause. It’s true that you might not have all the evidence or all the tools ...

    Steven Cozens - 05/04/2022 - 14:15

  10. Choosing and using visualisations

    our data is telling and then choose the chart that will make that story evident. Our data is usually ... evident. By joining together the data points with lines, line charts show us how each data point leads ...

    Tobias Sturt - 10/03/2022 - 09:32

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