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  1. The Croc on winning Gold for ‘Best use of creative’

    has a whole range of B2B categories is further evidence that we’re not just here to make up ...

    David Rowlands - 03/05/2022 - 08:42

  2. Why businesses need to take a scientific approach to sales

    be viewed as a science with data collection and strategic experimentation at its core. Evidence suggests ... the established system can last beyond the current management structure. It is evident that businesses need ...

    Shabri Lakhani - 24/02/2022 - 10:29

  3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    communications and branding were only marginally in evidence. Neither among our clients nor within the Y&R ...

    Sue Mizera - 25/04/2022 - 09:55

  4. News: Hiscox launches card game to educate businesses about cyber security

    after presenting evidence from two or more devices. Pairs with the business email compromise card. ... evident that UK businesses are continuously investing in cyber defences, it’s important that increased ...

    David Rowlands - 30/11/2021 - 09:52

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    (a division of Blue Owl). “The impressive growth 6sense has achieved is evidence of the tremendous ...

    David Rowlands - 20/01/2022 - 14:46

  6. International Women’s Day: A collection of reflections

    And for 64% of women, experiencing microaggressions at work is a reality. Women have to provide more evidence ...

    David Rowlands - 08/03/2022 - 13:00

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    communications and branding were only marginally in evidence. Neither among our clients nor within the Y&R ...

    Sue Mizera - 01/02/2022 - 15:00

  8. Three demand generation focus areas you need to know

    Digital transformation has had an enormous impact on the way customers buy, which is especially evident ...

    Satish Sadasivan - 21/01/2022 - 15:35

  9. The big lie of thought leadership in B2B

    of evidence to show that good thought leadership content builds B2B brands and drives commercial results, ... leadership, this isn't exactly a lie, but it's only half the story. There’s plenty of evidence ...

    Philip Trippenbach - 07/12/2021 - 09:12

  10. News: Supplier ecommerce sites are failing B2B buyers

    expectations and let their buyers down. “Reliability – in data, service, and information- is evidently ...

    Anonymous (not verified) - 21/10/2021 - 12:29

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