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  1. How to realise the full potential of sustainability marketing

    stories is the key thing consumers look for, with evidence of impact against goals. 69% of consumers said ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Everything you need to know to create a high-converting B2B product page design

    to demonstrate the value of your product with real-life evidence. Whether you choose to include tweets from ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    decreased, while 27% have since decided not to award business to an organisation. Quality is evidently ...

    Andrew Mildren - 02/11/2021 - 15:10

  4. How to build a B2B content strategy

    the journey from awareness to conversion is much much shorter. B2B prospects will also want to see evidence ... know how each group likes to consume their content. This might be anecdotal evidence or based on data ...

    Larry Kotch - 21/09/2021 - 11:48

  5. Is this the end of the B2B whitepaper?

    But is there any evidence to support the idea the pandemic has rendered the format ineffective? Given the work ... Senior VP of Global Brand Marketing, Colin Fleming, “ no longer interesting ”. But is there any evidence ...

    Kavita Singh - 18/08/2021 - 17:25

  6. CRO Playbook: 10 behaviour hacks to boost conversion

    behavioural biases that influence your web user Research evidence-backed by behavioural science Clear ...

    Jack Mann - 09/06/2021 - 11:23

  7. How to rebrand your company successfully

    but this shouldn’t be a reason in itself. There must be a genuine reason to do so, with evidence to support ... in itself. There must be a genuine reason to do so, with evidence to support the decision. Doug continues: ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  8. Research report: Barriers to great B2B content

    of ideas Evidence that many content signoff processes actually harm marketing results Six ways to build ...

    Jack Mann - 06/05/2021 - 14:56

  9. News: B2B Marketing Awards 2021 shortlist announced!

    for Strategy & Evolution, said: “There is strong evidence that the pandemic created a budget shift, ...

    David Rowlands - 25/08/2021 - 17:15

  10. 8 marketers share their B2B marketing predictions for the rest of 2021

    they say, and I bet my bottom dollar that this will be more evident than ever before in 2021. Marketers ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment


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