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  1. 4 changes I want to see for women in the workplace

    Blatantly saying it’s not an issue anymore without any evidence is shortsighted, and, if someone is making ... can address issues at hand with fact-based evidence. 3) More microaggressions being recognised Men ...

    Kavita Singh - 08/03/2021 - 13:39

  2. 6 ways to maximise your team output

    there is evidence to suggest smaller teams work more efficiently, productively and strategically. These tips ...

    Jack Mann - 10/12/2020 - 11:27

  3. Now’s the time to usher in a new era of growth

    it comes to revenue growth in the enterprise there is growing evidence that the established go-to-market ... and there is a body of evidence – including from our own Customer Buying Index – that behaviours are changing. ...

    Jack Mann - 22/09/2020 - 09:49

  4. News: Turtl’s interactive content format is 73% more engaging than the PDF

    wonderful to finally have the scientific evidence to back up our claims that Turtl’s content is more ... evidence to back up our claims that Turtl’s content is more engaging, memorable and persuasive than ...

    Kavita Singh - 23/09/2020 - 11:56

  5. Why you’re writing about sustainability wrong

    and following these evidence-based principles from our research. After analysing Forbes 50 Most Valuable Brands’ ...

    Jack Mann - 25/02/2021 - 10:36

  6. A Guide to Creating B2B Copy that Drives Demand

    and evidence. Read this guide by Miramar and learn how and why you should evoke emotions in your B2B copy (both ...

    Jack Mann - 04/10/2020 - 13:07

  7. Inside Really B2B’s award-winning campaigns

    frankly, they simply didn't have the evidence to justify a buyer taking on the new product, especially ... and improve on their offering, but it came with a standout challenge, they were required to show evidence ... just realised that we needed to gather this evidence, and, in order to do so, we conducted a huge ...

    Kavita Singh - 02/03/2021 - 15:50

  8. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    of the world are still dealing with the COVID-19 crisis, there is growing evidence to suggest that my crystal ... dealing with the COVID-19 crisis, there is growing evidence to suggest that my crystal ball was in decent ...

    Iain Halpin - 01/06/2021 - 14:07

  9. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    of the year is a start but if that’s all you plan to do, then it will be evident. I&D isn’t about just ...

    Kavita Singh - 26/07/2021 - 14:45

  10. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    credibility, and remind you to support each claim with evidence and logic. “Because” is a powerful word ...

    David McGuire - 25/06/2021 - 14:58

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