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  1. The tech marketer's guide to channel marketing: Measurement and tracking

    blood from a stone. This left them with little evidence how effective their channel relationships ... to provide what it calls ‘proof of performance’. This includes evidence of the activity (photos from a trade ... their partners was tougher than drawing blood from a stone. This left them with little evidence how effective ...

    Kavita Singh - 20/04/2020 - 14:34

  2. With empathy, finding the way to the heart and soul of your company

    even more tech and stacks and data that produce more hard evidence and numbers, etc; ... and stacks and data that produce more hard evidence and numbers, etc; this is not the stuff of emotion. ...

    Sue Mizera - 10/02/2021 - 16:09

  3. Gravity London buys ‘digital-as-a-service’ Nurture to maintain global trajectory

    is philosophically as much as fiscally aligned was critical. The announcement regarding Nurture is evidence ...

    Joel Harrison - 30/11/2020 - 17:19

  4. How Capita achieved massive success with ABM

    clearly showing salespeople that ABM was a clear, evidence-based methodology. Using hard evidence focusing ... Christa looked at was credibility. Data points and evidence are absolutely essential, and so a significant ...

    David Rowlands - 18/11/2020 - 15:28

  5. Once upon a time in B2B: turning the page on storytelling

    a narrative with evidence? How do you create new stories to tell? How do you build a culture of storytelling? ...

    Jason Taylor - 02/07/2020 - 12:23

  6. How B2B leaders can overcome their content marketing blockers

    to retrieve this compelling evidence is to have clear marketing metrics in place and use them as evidence ...

    Stephan Spencer - 08/10/2020 - 15:21

  7. How can an integrated agency prove to clients that its campaigns are working?

    are performance based and substantiation needs to be supplied in spades it’s a great way to evidence excellence. ... and surely we have a tome’s worth of evidence that the campaigns we deploy are successful. Of course, ... and substantiation needs to be supplied in spades it’s a great way to evidence excellence. Of course, you need ...

    Mark Lethbridge - 02/03/2020 - 11:53

  8. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

    and this is evident in the creative ways in which she works CSR initiatives into her campaigns – which benefits us ... for the companies she works for. This is evident in the results she has delivered at each of these companies. From ... instilled in me the use of a much broader range of research and evidence to inform marketing decision ...

    Kavita Singh - 26/11/2020 - 14:20

  9. Awards case study: Learn how the bcm agency won the award for ‘Martech transformation/acceleration project of the year’

    with their CEO, who evidently understood my needs and challenges, I have now partnered with bcm for strategy, ...

    Kavita Singh - 22/03/2021 - 17:45

  10. Most B2B marketers don’t like their own content – here’s why that matters

    that, and the research proves it. The evidence shows you already have a very good idea about what great ... – with evidence – about the business impact when your organisation gets in the way of your content. And I’ll try ... priorities. You already know that, and  the research proves it. The evidence shows you already have a very ...

    David McGuire - 22/06/2020 - 22:04

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