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  1. Are you and your agency pulling in the same direction?

    work adequately (from the agency side). This is most evident in digital work where timeframes, scale ...

    Jessica McGreal - 22/09/2014 - 09:51

  2. PROFILE: Sage's Joanna Elliot

    Her passion for the brand is evident. But, managing a team of 30, how does she find the day-to-day ...

    a12admin a12 - 21/12/2009 - 00:00

  3. B2B content marketing: The facts

    that impression. Among several positive news stories to draw on is that there is evidence to suggest that a culture ...

    Jessica McGreal - 30/06/2015 - 17:41

  4. Ten things we learned in 2012

    and virtual, the power of something real, tangible or personal become even more obvious. Anecdotal evidence ...

    Joel Harrison - 11/12/2012 - 11:35

  5. PROFILE: David George, head of marketing for Volkswagen

    relatively quick and successful progression in various roles at VW are evidence of not only his passion ...

    a12admin a12 - 04/10/2010 - 00:00

  6. Outdoor advertising: Are you looking at me?

    this it will focus on buses and taxis. Though it's not just a case of mass exposure: there's also evidence ... on the advertising pecking order is evident in its 10 per cent share of media spend, that's five per cent more ...

    a12admin a12 - 27/03/2005 - 00:00

  7. CASE STUDY: 'My Genius' by Axongarside for Maginus

    Anecdotal evidence however showed that amongst retailers in particular, the company was still less well ...

    a12admin a12 - 06/08/2010 - 00:00

  8. Market research, B2C style

    never have been evident from a telephone or paper survey. 3. Projective techniques How far can ...

    a12admin a12 - 31/01/2008 - 00:00

  9. PROFILE: Shannon Diett, UK & Ireland marketing director, DHL

    some anecdotal evidence of the campaign’s success. “Every time I go to a party or a meeting and say I’m ...

    Anonymous (not verified) - 04/01/2012 - 11:19

  10. Profile: Steve Snaith, marketing director at Dulux Trade

    seems to take this in his stride with an analytical, no-nonsense approach- perhaps evidence of his ...

    a12admin a12 - 01/06/2010 - 00:00


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