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1. B2B AGENCIES: What clients really think about their agencies

   sphere is difficult in the B2B sector. However, there is evidence that many B2B agencies are failing ...

   Joel Harrison - 14/10/2013 - 13:08

2. How To Copy Coca-Cola’s Brand Identity Strategy

   to a strong reputation. So what are you waiting for? It’s undeniably evident that investing in your brand’s ...

   Anneka Roberts - 08/11/2012 - 10:17

3. Managing change and marketing strategies

   in change very evident. For example, it's obvious when sales staff are asked to do things ...

   a12admin a12 - 30/05/2007 - 00:00

4. CASE STUDY: Google investigates the brand value of search listings

   brand received 65 percent- an increase in total clicks of about 50 percent. There was also no evidence ... for Marketers Evidence has shown that search engines are a critical touch point in many buyer's path ...

   a12admin a12 - 26/05/2009 - 00:00

5. PROFILE: Ricoh Europe's director of corporate comms Javier Diez-Aguirre

   are tremendous." For him, good B2B marketing is evident when a marketer forms a part of the board of directors, ...

   a12admin a12 - 02/10/2009 - 00:00

6. COVER STORY: Death of a salesman?

   between sales and marketing is being driven by a change in business culture (more evident in some ...

   Jessica McGreal - 03/02/2014 - 16:48

7. DEMAND GENERATION: How to get the board on board

   these sponsors] is supporting the work for you.” 6. Present the evidence “Don’t just waltz in and announce ...

   Anonymous (not verified) - 17/07/2012 - 11:57

8. BEST PRACTICE: Procurement – Revenge of the nerd?

   can wail all they want that procurement doesn't understand marketing, but evidence suggests ... provide you with the evidence base to justify future campaigns and strategies. Marketing isn't only ...

   a12admin a12 - 25/05/2005 - 00:00

9. Interview with Andrew Buffrey, Regional Manager of the Direct Marketing Association

   with a severe skills shortage – this is already evident in the direct marketing industry and is certainly ...

   kirsty matthewson - 29/05/2012 - 15:56

10. CASE STUDY: 'The Cost Boomerang' for KPMG by Man Bites Dog

    audiences, MBD designed and commissioned independent opinion research to robustly evidence the threats ...

    Jason Taylor - 02/11/2011 - 15:49

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