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1. Autumn 2015 reading list

   companies to serve as evidence to the theory. Approaches split out by competitive models are helpful, ...

   Jessica McGreal - 10/09/2015 - 16:11

2. BEST PRACTICE: Winning awards

   the brief allows, use images and clear diagrams to support the text.   Include clear evidence of measurable ...

   a12admin a12 - 01/03/2006 - 00:00

3. B2B Sponsorships

   evidently a fan, enthuses, "They're sitting just a couple of feet away from Gwyneth Paltrow [who ... lacking in formal feedback is more than compensated for in anecdotal evidence: Ernst & Youngs £1 ...

   a12admin a12 - 14/12/2004 - 00:00

4. The law of diminishing returns

   contribution. Analyse your data The evidence I have is that it is definitely worth confronting this law. Start ...

   a12admin a12 - 03/10/2007 - 00:00

5. HOW TO: Accelerate your lead generation

   evidence of results, and performance is more measurable online. Stan Woods, MD of online lead generation ...

   a12admin a12 - 29/01/2010 - 00:00

6. SEARCH MARKETING: Searching the horizon

   there is evidence of a growing understanding of natural search, as well as a commitment to address it through search ... agency commission on its services is further evidence of the dissatisfaction with the 'big two' ...

   a12admin a12 - 25/01/2006 - 00:00

7. CUSTOMER INSIGHT: Customer experience management – how to get it right

   and Kerry Bodine, there is strong statistical evidence to suggest a good customer experience is one ...

   Anonymous (not verified) - 09/10/2012 - 09:44

8. MARKETING AUTOMATION: Technology adoption in European markets

   to their preferred social media site.” There is also evidence to suggest that as automation use becomes more ...

   a12admin a12 - 01/03/2011 - 10:40

9. Stand and deliver

   vary: brand awareness, hospitality for existing companies and yes, even sales too! But ask for evidence ...

   a12admin a12 - 24/04/2006 - 00:00

10. ANALYSIS: Can business get social?

    for businesses. It's strong evidence to suggest that Facebook fever has reached the B2B marketing sphere. B2C ...

    a12admin a12 - 14/11/2007 - 00:00

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