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  1. EVENTS ANALYSIS: Up close and personal with exhibitions

    Direct Anecdotal evidence- backed up by the latest statistics- suggests that many face-to-face ... knowledgebank/demand-generation/features/events-analysis-close-and-personal-exhibitions Anecdotal evidence- backed up by the latest statistics- suggests that many face-to-face trade ...

    a12admin a12 - 04/05/2010 - 00:00

  2. SOCIAL MEDIA: Facebook in B2B- Personal and professional?

    With 700,000 fans, and lots of evidence of active engagement, it's working." The alternatives ...

    a12admin a12 - 08/09/2010 - 00:00

  3. CASE STUDY: 'Cisco Customer Kings 2010' by Octopus Communications for Cisco UK&I

    advertising programmes The competition has fed our customer evidence pipeline from the top- we are now working ...

    a12admin a12 - 26/07/2010 - 00:00

  4. CRISIS MANAGEMENT: Brand overboard

    service. This would be false as it's evident that they're not great at customer service ... when it becomes evident that headless chickens are running around trying to pick up the pieces ...

    a12admin a12 - 20/08/2006 - 00:00

  5. Choose wisely from the content counter

    but this isn’t evident in the results of the report. The average number of channels practitioners are using ...

    Anonymous (not verified) - 24/06/2013 - 09:33

  6. MARKETING AUTOMATION: Personalisation- Tailor-made marketing

    there is compelling evidence it works. “We recently ran a campaign across EMEA for business telecomms provider Avaya. ...

    Alex Blyth - 05/12/2011 - 12:30

  7. BRANDING: Storytelling as a marketing technique

    world, there is evidence brands are starting to hand their stories over to customers, allowing them ...

    Anonymous (not verified) - 04/10/2012 - 09:50

  8. BEST PRACTICE: Talking to the top

    will be useful to most B2B boards: “They need to see evidence that their investment in marketing is delivering ...

    a12admin a12 - 21/12/2009 - 00:00

  9. FEATURE: Marketing technologies- the future of marketing

    solutions from multiple vendors.” There is evidence to suggest the technology vendor market ...

    Alex Aspinall - 21/12/2012 - 10:56

  10. DATA FOCUS: Combined data universe files

    The enduring success of these composite databases is evidence that B2B marketers are keen to achieve greater ...

    a12admin a12 - 17/04/2008 - 00:00


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